TikTok is an infinite source of beauty inspiration but, as recent stats show, not everything trending on the platform takes the “new” tag.
According to data-powerhouse Spate, the iconic Elizabeth Arden brand—which has been around for more than a century since it first opened its iconic red door on Fifth Avenue in 1910—has seen a whooping 3,000-plus percent month-over-month growth, with 4.8 million views for the hashtag #elizabetharden.
https://www.tiktok.com/@makeupbyaliciall/video/7116199652847799558?lang=en&q=%23elizabetharden&t=1690319257477
Along with Elizabeth Arden, the July TikTok Skincare Trends Report also shows a “Top 10” list of other brands that have experienced “high to very high TikTok views that are driving month-over-month growth,” including Hanacure, SkinFix, Tatcha, Youth to the People, rhode, Caudalie, Musely, Medicube, and First Aid Beauty.
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Out of that list, Tatcha garnered the most views for its brand’s hashtag, with 27 million views.
And it seems social-media goers aren’t the only ones who think the brand is good: “I’ve always, always sworn by Elizabeth Arden’s 8-Hour Cream,” Catherine Zeta-Jones told us in a 2020 interview (she had previously partnered with the brand). “My grandmother used to use it as the answer to literally everything. When I gashed my shins as a child, it was time for some 8-Hour Cream.”
