It's still technically summer, but the “False Fall” phenomenon is real. Halloween candy is lining store shelves and I’m already craving a pumpkin candle. And Dove knows it. The brand's cult-favorite Holiday Treats collection is returning for its third year, arriving earlier than ever with a refreshed look, three brand-new scents and a lineup of returning favorites that fans have been begging to see again. Here’s the scoop.
What’s New This Year
First up is Winter Berry, which Dove describes as “a velvety, festive fragrance inspired by the season's first snowfall.” Next is Snickerdoodle—a bakery-inspired scent with toasted cinnamon and sweet brown sugar—that is sure to be a crowd-pleaser. And lastly, Pear Delight, which lends a brighter, crisper offering to the gourmand-heavy lineup, with a mix of juicy harvested pear and Meyer lemon.
Winter Berry and Snickerdoodle are Walmart exclusives (at least for now), while Pear Delight is available at mass retailers nationwide. All three scents come in multiple formats, including Body Wash ($9), Liquid Hand Wash ($5), Antiperspirant Deodorant ($8), Beauty Bar ($9 for four—Snickerdoodle is not offered in this format) and Body Scrub ($9). Each format brings the season’s crave-worthy scents to life in a different way and spans a full body-care routine, from cleansing and exfoliating to moisturizing, fragrance and deodorant.

Later this fall, the scent lineup will expand even further with Salted Caramel, Vanilla Frosting and Frosted Plum landing at Target and other retailers, so there's a second wave of nostalgia to look forward to once the season actually hits.
The Comeback Scents
Some things are too good to retire, and Dove is bringing back three scents by popular demand: Cinnamon Pumpkin and Sugar Cookie, which are available nationwide across mass retailers, and Pecan Crunch, which returns as a Walmart exclusive. Whether you remember these from last year or not, you’re going to want to get your hands on them before they’re gone.

















