With thousands of beauty deals dropping for Black Friday and Cyber Monday, even beauty editors get overwhelmed trying to figure out what’s actually worth buying. So we turned to the experts for a little holiday shopping guidance. Whether you’ve already started browsing or your cart is full and waiting for you to hit “checkout,” this is the list you’ll want to see. Ahead, dermatologists share the skin, hair and wellness picks they’d buy on Black Friday 2025.
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Both Fort Lauderdale, FL dermatologist Dr. Matthew J. Elias and Anchorage, AK dermatologist Janine Miller, MD are going straight for Xtresse Hair Growth Gummies this Black Friday. Why? Each cube is "full of regenerative supplements to support hair health and it's a delicious strawberry [flavor]!" raves Dr.Elias.
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But if he's shopping for skin care, Dr. Elias only has eyes for the Re-Q Pro Longevity Face Serum, calling it "the most novel topical to come out in a long time." How does it work? "It creates a new paradigm called pro longevity medicine and is the only topical to affect mTOR, known as the master regulator of aging, with its proprietary rapalog technology," Dr. Elias explains. Simply put, it can scientifically reset the skin and actually prolongs longevity, essentially reversing aging, according to Dr. Elias. "Truly unbelievable stuff, the hard part is getting your hands on it while it's in its limited release."
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“Black Friday is the smartest time to buy Plated's Intense Exosome Serum," says Rochester, MI dermatologist Mariana Atanasovski, MD, who calls the award-winning serum "growth-factor gold." At $258 a bottle, it is quite the investment, but Dr. Atanasovski promises it "jump-starts collagen, calms inflammation and helps with overall skin rejuvenation."
BUY NOW - $258
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In the hair category, Dr. Atanasovski is shopping for Viviscal Pro. "[It's] one of my go-to supplements because it delivers clinically proven marine proteins that strengthen hair from the follicle up. Black Friday is the perfect time to stock up on a formula that supports thicker, healthier hair with consistent use—and it’s rarely discounted.”
BUY NOW - $60
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Dr. Atanasovski has a wellness pick to share too: “Cymbiotika’s Liposomal Vitamin C is my go-to for its superior absorption that boosts collagen production and strengthens the immune system."
BUY NOW - $46.50
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Chicago dermatologist Amy Taub, MD recommends seeking out KeraFactor's Scalp Stimulating Solution to stimulate hair growth. "It is like PRP, only better, since it has a higher concentration of growth factors and also addresses parts of the hair growth cycle not covered by PRP." And, according to Dr. Taub, it can help reduce shedding and be used with other hair loss medications or topicals.
BUY NOW - $169
