Hundreds of products come across our desks every month, but not all of them deliver on their claims or live up to the hype. (Not everything that goes viral on TikTok is a miracle worker.) This is our exclusive curation of the best-in-class beauty products receiving rave reviews from our team and hitting shelves right now. From OLAPLEX's new No.3PLUS that helps heal damaged hair to DERMAFLASH's first new device in three years, we’ve got the inside scoop on all the newness.
The Best New Beauty Products This Month
Launch List: The Best New Beauty Products in March
Shiseido Benefiance Dark Spot and Wrinkle Smoothing Serum ($89)
Shiseido Benefiance Dark Spot and Wrinkle Smoothing Serum ($89)
Target two common signs of aging at once with this lightweight, hydrating serum that's clinically proven to improve the appearance of dark spots and wrinkles in just two weeks. Great for all skin types, even sensitive and acne-prone, it blends the brand's exclusive brightening ingredient called 4MSK with niacinamide and Picão Preto extract (a gentle, plant-based retinol alternative) to smooth skin and reduce hyperpigmentation for a more even complexion.
Prada Beauty Prada Touch ($42, available March 22)
Prada Beauty Prada Touch ($42, available March 22)
Everyone is going to want this chic little triangle in their makeup bag. The brand’s first cream-to-powder blush, it melts into skin like a silky cream but sets (and lasts) like a soft-matte powder. In fact, the brand claims it lasts up to 12 hours, which many of us will need once the weather shifts and temperatures rise. The blush comes in eight shades (Dahlia and Tulip are my go-tos) that you can also use on your lips for that blurred effect.
La Roche-Posay Anthelios UV Air SPF 50 Serum Sunscreen ($40)
La Roche-Posay Anthelios UV Air SPF 50 Serum Sunscreen ($40)
One of our favorite sunscreen collections just added a new formula to its lineup, and we predict this one will quickly become a fan favorite. Chock-full of antioxidants for boosted protection against damaging UV rays, as well as hydrating hyaluronic acid and brightening niacinamide, the super lightweight serum blends into skin so nicely, you'll hardly notice it's there. In a consumer study, 9 out of 10 people who don't use sunscreen regularly said they loved it.
RMS Beauty ReDimension Hydra Eye Palette ($49)
RMS Beauty ReDimension Hydra Eye Palette ($49)
These four new eyeshadow palettes from RMS are absolutely stunning. Each one contains a mix of matte, satin and/or metallic finishes, so you create multidimensional looks—the deeper shades look really pretty as liner, too. The formula is talc-free and uses a gel-to-powder technology, which makes it glide onto the lids so smoothly. Plus, we love that the palette comes with a dual-ended applicator (a brush on one end and sponge tip on the other).
Tata Harper Crème Supreme ($248)
Tata Harper Crème Supreme ($248)
The brand's "most sumptuous moisturizer" is a rich, cushiony cream powered by 38 ingredients (polyglutamic acid, organic rosehip seed oil, Spanish lavender and marine microorganisms, to name a few) that work synergistically to hydrate, firm, strengthen and repair aging skin. In fact, in clinical testing, the cream proved to make skin look five years younger after just eight weeks of use.
OLAPLEX No.3PLUS ($34)
OLAPLEX No.3PLUS ($34)
The latest innovation from Olaplex offers even more softening and strengthening power thanks to the brand’s newly developed Damage Defense Cationic Complex. Clinically proven to reverse hair damage in one three-minute, pre-shampoo treatment (apply it on wet hair), the formula repairs all three hair bonds from the inside out on all hair types.
Polite Society Cocoa Caviar Bio-Peptide Bronzing Serum ($35)
Polite Society Cocoa Caviar Bio-Peptide Bronzing Serum ($35)
Spring is around the corner, and our skin is ready to glow. This barrier-supporting bronzing serum contains around 25,000 bronzing beads created with patented encapsulation technology that break apart as you rub them into your skin. It comes in one shade that flatters all skin tones and blends out well, but if you're very fair, a little goes a long way. Wear it by itself or mix it into your foundation for pretty, beachy skin.
Cetaphil AM Advanced Defense Serum ($20)
Cetaphil AM Advanced Defense Serum ($20)
Spotlighting its new, patent-pending Gallic-AOX Power technology, Cetaphil's latest serum is one we'll be layering under our SPF every morning. Designed for sensitive skin, it combines redness-reducing gallic acid with vitamin E, an antioxidant that helps defend the skin against oxidative stress. It keeps the skin barrier healthy, hydrated and bolstered against environmental aggressors like pollution and blue light.
Revlon Hair Tools Revive & Shine ($50)
Revlon Hair Tools Revive & Shine ($50)
Smooth, shiny hair is always the goal, and this new heated brush makes it easier to achieve, especially if you have textured hair. According to the brand, the silicone bristles create a 40-percent reduction in frizz, a 167-percent increase in shine and a 56-percent increase in volume. Plus, the half-barrel shape lets you get right up to the root where frizz and flyaways can be particularly stubborn. It's the perfect tool to bring second-day hair (and beyond) back to life.
Torriden 5D Hylauronic Acid Intensive Cream ($27)
Torriden 5D Hylauronic Acid Intensive Cream ($27)
If you know how amazing the original formula is, get ready for this intensive version, which anyone with very dry skin will absolutely love. Providing even more hydration (it lasts for 72 hours versus 48), the rich cream helps repair a compromised skin barrier, which so many of us probably have after a harsh winter. Infused with five different molecular sizes of hyaluronic acid, it penetrates deep but also floods the surface with moisture for a dewy finish.
Irene Forte Phytomelatonin Rejuvenating Eye Cream ($195)
Irene Forte Phytomelatonin Rejuvenating Eye Cream ($195)
Backed by 40 years of biomedical research, Irene Forte continues to push the boundaries on innovation, and this luxurious eye cream is a great example. Harnessing a potent blend of phyto-exosomes, bio-peptides, the brand's Centella Longevity Complex and a patented Phytomelatonin extract, it stimulates cell renewal, supports collagen production and defends against oxidative stress with antioxidants. In consumer testing, 90 percent of participants said the skin around their eyes looked immediately smoother.
DERMAFLASH Cool ($175)
DERMAFLASH Cool ($175)
"This is really next gen on so many different levels, and it took us more than two years to develop it," says founder Dara Levy. "It features the same sonic vibration that is in all of our devices, but we paired with our patented SonicCool technology that lets it reach the coldest temperature on the market, and in just seconds—no freezer required. It helps with lymphatic drainage, puffiness, facial sculpting, hot flashes and so many other things. My allergies have been so bad lately and it feels so good when I use it on the sides of my nose and around my sinuses." Levy recommends pairing the device with the brand's serum (a mini version is included with the device) for an optimized treatment (it gives really nice glide), though you can essentially use it with any serum. The unique copper dome applicator feels really good around the eyes, under the cheekbones, along the jawline and anywhere else you want some cryo action.
Innisfree Daily UV Defense Sunscreen Lotion Broad Spectrum SPF 50+ PA++++ ($18)
Innisfree Daily UV Defense Sunscreen Lotion Broad Spectrum SPF 50+ PA++++ ($18)
Just in time for spring (and more sun, finally!) comes this new and improved SPF from Innisfree that's even lighter than the brand's previous Daily UV SPF 36 Lotion, but provides more advanced UVA protection. Recommended for all skin types, even sensitive and acne-prone, it proved to be noncomedogenic in clinical testing and doesn't cause breakouts. Plus, it doesn't pill, which we really appreciate, and gives skin a beautiful, glowy finish.
Medicube 3-Step Facial Device ($338)
Medicube 3-Step Facial Device ($338)
Of course our ears perked up when we heard K-beauty giant was launching a new device, and this one is the ultimate multitasker. At the heart of the three-in-one tool is the Mini Booster Pro Plus (a smaller version of Hailey Bieber's fave), which serves as the base for the two additional treatment heads (the Cleansing Device Head and the V-Roller Head for contouring). Switch between red, blue and purple modes for firming, contouring or body care (a mini neck massage on the go). The device comes in light pink, too!
BRUNEL Awakening Body Lotion ($36)
BRUNEL Awakening Body Lotion ($36)
The latest addition to supermodel Jasmine Tookes's indulgent body-care brand, this nourishing body lotion "was designed to bring runway radiance to your everyday routine, while delivering skin care–level ingredients to your body." A few of the key ones are vitamin C, glycerin, niacinamide and a caffeine complex, which blend nicely into the base of shea butter and coconut and sunflower seed oils. We also love the luxe floral scent and nonsticky, quick-drying texture.
NIRA Pro 3 Laser ($699)
NIRA Pro 3 Laser ($699)
The FDA-cleared, pain-free laser we love for smoothing wrinkles at home has gotten a makeover, and we love the updates. "The Pro 3 really takes the NIRA to the next level," says David Bean, founder and CEO. "We unlocked two new sensitive levels in the app, as well as two new higher levels for the more advanced user, so you can tune it to what your skin needs. We also added 75 percent more power in the battery, so that gives you 25 minutes of nonstop treatment time, and it charges much faster. You can do your whole face in just two minutes, but you can also use it on multiple other areas like your neck, chest and the backs of your hands. My wife uses it for about 10 minutes every night on multiple areas." But, the best part of the Pro 3, Bean continues, is the haptic feedback. "You can now use the device with vibration instead of beeping, or if you prefer the beeps, you can still choose that option as well."
