From pasta dishes in Rome to limoncello on the Amalfi Coast, every summer, the social-media memes seem to write themselves: Everyone is in Italy. Last month, I was lucky enough to join the legions via the ultimate Italian tour guide, Beauty Made In Italy. The government program promotes the awareness, excellence and availability of Italian beauty brands—and to say they have a few products with amazing backstories doesn’t even begin to scratch the surface. Here are seven that take tops in my book.
7 Beauty Products I Discovered During a Week in Italy
That’s amore.
- Liz RitterAbout NewBeauty

Liz Ritter
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