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Hailey Bieber’s Makeup Artist Loves the ‘Filtering Benefits’ of This New Pressed Powder

Hailey Bieber’s Makeup Artist Loves the ‘Filtering Benefits’ of This New Pressed Powder featured image
Tower 28
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People often praise the benefits of a good pressed powder, but as someone with sensitive, dry skin, I’ve long been skeptical. Tower 28 has built a successful brand catering products to those with sensitive skin, with founder Amy Liu empathizing as an eczema sufferer herself, so I was inclined to try their take on the classic compact. The brand just launched GetSet Blur + Set Pressed Powder ($28), a long-lasting setting powder that smooths without irritating sensitive skin.

The formula combines the benefits of setting spray and blurring powder—and does so without any trace of talc or alcohol in the formula. The blurring, smoothing sweat-proof powder, which features squalane and natural clay, diffuses any sign of skin texture and offers a soft matte finish.

Tower 28 GetSet Blur + Set Pressed Powder

BUY NOW – $28

A study found that 94 percent of people reported GetSet visibly smoothed skin and reduced shine while feeling breathable. Plus, it has a special grade of coated hydrophobic silica to ensure you stay sweat-free. It comes in four shades, each named after an iconic southern California beach.

“This is truly a makeup artist’s powder! It’s super matte but gives you control to achieve the skin finish you want,” says celebrity makeup artist Katie Jane Hughes. “If you use just a little bit, you can create a demi-matte finish, but you can also choose to really bake it for a full matte look. I love how versatile they are, offering blurring, brightening and filtering benefits that last (ideal for when I’m on set).”

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