This Sensitive Skin-Friendly Beauty Brand Is Loved By So Many Celebrities

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This Sensitive Skin-Friendly Beauty Brand Is Loved By So Many Celebrities featured image
Courtesy of Tower 28

On the faces (and in the cabinets) of several of my favorite celebs, something new has caught my eye: they’re all using Tower 28’s makeup and skin care designed for sensitive skin. Nicole Richie, Kate Hudson, Meghann Fahy, Lorde and Emma Chamberlain are among those who have praised Tower 28’s clean and clinical-grade formulas. Safe to say, Hollywood is obsessed with Tower 28, and now it’s on sale. The annual Friends & Family Sale runs from June 26 to June 29, with 28 percent off sitewide, no code needed.

If you need more convincing, Tower 28 is the first brand to adhere to the National Eczema Association guidelines, and is also accepted by the National Rosacea Society and National Psoriasis Foundation. Its clean product formulas are gentle, adhere to the strictest safety standards and will not exacerbate sensitive skin types. They’re also dermatologist- and makeup artist-approved.

Ahead, a closer look at the celebrity favorites and beauty editor top picks we think you should shop from Tower 28 , sale or no (but definitely on sale).

1 / 8

Swipe Serum Concealer (originally $22, now $16)

Nicole Richie, Kate Hudson and Meghann Fahy all reach for this hydrating, non-comedogenic concealer that glides on as easily as a serum, and camouflages dark circles, redness, dark spots and blemishes with a medium-coverage, natural finish.

Award Photo: Swipe Serum Concealer
2 / 8

SuperDew Highlighter (originally $18, now $13)

Emma Chamberlain used the SuperDew Highlighter in her April Vogue GRWM video. This non-shimmery, non-glittery highlighter in the easiest way to get luminous skin in seconds.

Tower 28 superdew highlighter
3 / 8

SOS Rescue Spray (originally $28, now $20)

Whatever the day throws at you—sweat and pollution come to mind during this current summer heat wave—Tower 28’s SOS Rescue Spray will save your skin from redness and breakouts. How? Hypochlorous acid, an ingredient that quickly reduces inflammation and redness, and over time clears out pores and congestion. Lorde has a bottle in her medicine cabinet, per Instagram beauty sleuths.

tower28 sos spray
4 / 8

SunnyDays Tinted SPF 30 (originally $32, now $23)

Also in Lorde’s cabinet is SunnyDays Tinted SPF, a product that may just replace your foundation all summer long. Designed with sensitive and acne-prone skin types in mind, SunnyDays has light-to-medium coverage with a natural finish plus SPF 30. Beauty director Britt Fallon says, “This has been one of my favorites for a few years now. It covers everything I want to hide while still making my skin look fresh.”

tower 28 sunny days tinted spf
5 / 8

ShineOn Lip Oil Jelly (originally $16, now $11.50)

A nonsticky lip gloss, with the conditioning ingredients of a balm and a hint of color. Need I say more? ShineOn Lip Oil Jelly is a year-round staple.

Tower 28 Shine On Jelly Lip Gloss
6 / 8

SOS FaceGuard™ SPF 30 Sunscreen PA+++ (originally $32, now $23)

Tower 28’s highly-anticipated recent launch is the SOS FaceGuard sunscreen (there was a waitlist of nearly 10,000 people ahead of its release). This mineral SPF features a universal, non-orange tint that blends seamlessly into all skin tones without leaving behind a chalky residue. The formula is both non-comedogenic and non-acnegenic, making it an A+ for breakout-prone skin. Bonus: in a clinical study, 96 percent of users said they experienced no pilling.

Tower 28 Beauty SOS FaceGuard SPF 30 Mineral Sunscreen
7 / 8

GetSet™ Matte Powder Blush (originally $22, now $16)

While the fan-favorite BeachPlease Cream Blush is more well-known, I had to choose GetSet Matte Powder Blush as my cheek pick for a couple of reasons. 1.) Powder blush is making a major comeback thanks to its unrivaled blurring powers and 2.) this formula is a blush and setting powder in one. I am a sucker for multi-tasking makeup, especially in the summetime.

Tower 28 matte powder blush
8 / 8

MakeWaves® Mascara (originally $20, now $14)

Do your eyes burn or sting anytime you wear mascara? Try MakeWaves. This vegan formula is sensitive-eyes safe, easy to wash off and conditions lashes to help them grow with a non-clumpy or crunchy finish.

tower 28 make waves mascara brown

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