When part of your job is scouring Amazon for unheard-of deals, exciting new arrivals and top-rated beauty, you start to see a select few crop up again and again on various "best of" lists. With countless hours of research under my belt in 2024, I feel confident sharing 13 beauty products I saw consistently on the mega-retailer's bestsellers list throughout the year. Some are true classics, others went viral only this year and there may even be a couple you haven't heard of yet. Keep scrolling to see them all and discover why Amazon shoppers deemed them beauty must-haves.
Anua Heartleaf Pore Control Cleansing Oil ($20)
The “top skincare brand in Korea” has amassed quite a viral following and is responsible for several best-sellers on Amazon, including this cleansing oil that boasts nearly 10,000 five-star reviews. With heartleaf extract, jojoba seed oil, sunflower seed oil and olive oil, it wipes off every bit of dirt, grime and makeup while clearing blackheads and unclogging pores.
CeraVe Hydrating Facial Cleanser ($18)
If you have dry or sensitive skin, look for a formula that cleans skin without stripping it of essential moisture. This dermatologist-recommended cleanser hydrates and locks it in thanks to ingredients like hyaluronic acid, ceramides and glycerin.
Maybelline Lash Sensational Sky High ($13)
“This mascara has gone viral many times, and for good reason,” makeup artist Jenna Kristina previously told us. “It gives the perfect amount of length and volume. It’s formulated with bamboo extract, so it never weighs your lashes down. It comes in seven shades, from your average black and brown to a vibrant blue and others in between. This mascara is for everyone.”
e.l.f. Monochromatic Multi Stick ($5)
Small but mighty. Formulated with shea butter and vitamin E, this lip, cheek and eye color goes on smooth and blends like a dream for a vibrant, wear-everywhere hint of color.
TruSkin Vitamin C Facial Serum ($22)
A vitamin C serum suitable for sensitive skin comes from TruSkin. The brand's formula is a shopper favorite, with over 97,000 five-star reviews. New York dermatologist Rachel Nazarian, MDrecommends it because "[it] contains hyaluronic acid that improves hydration and also uses anti-inflammatory vitamin E to improve skin moisture and offset skin irritation."
Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil ($10)
Products to promote scalp health exploded in 2024; this under-$10 treatment may be a big reason. Amazon’s number-one best-selling hair oil treatment product combines biotin, rosemary and mint to promote stronger, more radiant hair.
La Roche-Posay Toleriane Double Repair Face Moisturizer ($24)
Prebiotic thermal water, ceramides, niacinamide and glycerin will benefit all skin types who use this simple yet effective (and dermatologist-recommended) moisturizer. It’s fragrance-free, oil-free, won’t clog pores and absorbs quickly into the skin, leaving a silk-like finish.
Julep Eyeshadow 101 Eyeshadow Stick ($18)
Want a long-lasting eye look in seconds? Consider your search over. Julep's buildable, blendable and waterproof eyeshadow stick comes in 34 shades across shimmer, metallic and matte finishes.
BIODANCE Bio-Collagen Real Deep Mask ($19)
You couldn't go on social media in 2024 without at least one influencer claiming this face mask delivers "glass skin." The hydrogel mask starts out opaque, infusing your skin with collagen peptides. When the ingredients have fully absorbed from the mask to your skin, it turns clear. Simply peel off to experience glowing results.
Mighty Patch™ The Original ($13)
Meet the "gold standard" of pimple patches. Medical-grade hydrocolloid absorbs blemish “gunk” as you sleep, while the strong adhesion stands up to tossing and turning.
Paula's Choice SKIN PERFECTING 2% BHA Liquid Salicylic Acid Exfoliant ($35)
This powerful liquid exfoliant is formulated to clear pores and smooth skin, offering a range of benefits that have captivated not only our readers but over 39,000 Amazon shoppers who have rated it with five stars.
Nizoral Anti-Dandruff Shampoo ($30)
Over 100,000 bottles of Nizoral's Anti-Dandruff Shampoo were bought just last month alone. Billed as an anti-dandruff shampoo, its benefits expand beyond flakes. Wayne, NJ facial plastic surgeon and hair restoration specialist Dr. Jeffrey B. Wise also previously explained that it "helps reduce scalp DHT levels and supports hair regrowth.”
Differin Adapalene Gel 0.1% ($15)
Our editor once said Differin's over-the-counter retinol "packs a punch when it comes to clearing skin." Nearly 60,000 reviewers agree.
