A Shopper in Her 50s Say This Moisturizer Makes Mature Skin ‘Look Better Than it Did at 25’

A Shopper in Her 50s Say This Moisturizer Makes Mature Skin ‘Look Better Than it Did at 25’ featured image
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Arguably the biggest star of the moment, Nicola Coughlan is not only making waves for her scene-stealing season of Bridgerton, but also for her porcelain-like skin. Luckily, the 37-year-old actress is happy to share the secret behind her flawless complexion: “Tatcha. Right now it’s Tatcha. They’re killing it, yeah. I love it.” What’s Coughlan’s “favorite” Tatcha product? The Dewy Skin Cream, a best-selling moisturizer that’s so good it crosses generational divides.

Thousands of shoppers in their 20s, 30s, 40s, 50s, 60s and beyond call The Dewy Skin Cream “the best ever,” “glorious,” and “a miracle” for dry and mature skin. Intrigued? Now’s the time to see what all the fuss is about—Tatcha’s sitewide Friends and Family Sale is on today, May 22 through June 2—and every Tatcha product is 20 percent off.

We’ll definitely be adding The Dewy Skin Cream to our carts first. It “drenches” skin in hydration thanks to ingredients like hyaluronic acid, peptide-rich red algae, squalane and antioxidant-rich Japanese purple rice. Completing the uniquely long-lasting formula is the brand’s proprietary complex, Hadasei-3, a blend of double-fermented Akita rice, Uji green tea, and Okinawa algae. These “moisture magnets” supports a healthy skin barrier, plumps skin with moisture and provides further antioxidant protection. The result? Visibly reduced fine lines, softer and more supple skin, protection from oxidative stress and a stunning glow.

Tatcha Dewy Skin Cream

BUY NOW – $58

Thousands of shoppers across generations have given The Dewy Skin Cream five-star ratings, but it’s especially a hit among customers in their 50’s and 60’s. “My absolutely favorite moisturizer. Even my mature skin is dewey,” shared one customer. “My skin looks better now at 55 years old since using this product than it did at 25!!” raved a second. “My skin is soft, plump and radiant- even on a bad day,” the same person continued. “I never deal with dry skin since using this cream,” shared a 60-something fan. Another reviewer who also reported age-related dryness said The Dewy Skin Cream “really improved” their skin and gave their complexion a “plump glow.” “My skin felt so much softer and hydrated just after one use,” commented another.

Add Nicola Coughlan to the Tatcha fan club alongside Meghan Markle, Priyanka Chopra Jonas, Ali Wong and Sofia Richie Grainge, to name a few. Beauty editors are big fans too. (“I’ve lost count of how many tubs of The Water Cream I’ve gone through,” one NewBeauty editor told me.) To see which Tatcha products are celeb-loved and the ones we’ll be shopping during the sale, keep scrolling.

1 / 6

The Water Cream (originally $72, now $58)

For a lighter, oil-free moisturizer our editors highly recommend The Water Cream. “I’ve lost count of how many tubs of The Water Cream I’ve gone through,” says Danielle Fontana Dooley, NewBeauty‘s director, digital content. “It’s perfectly hydrating and never heavy—a must-have for my oily skin in the Florida heat.” As the temps warm up in NYC, I swap my richer creams for this pore-refining, weightless moisturizer. With Japanese wild rose and the brand’s aforementioned Hadasei-3 complex, my skin is smoother, moisturized and perfectly balanced all day long.



1.7 oz

Key ingredients

Hadasei-3, wild rose, azelaic acid alternative

Best for

combination to oily skin types

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The Indigo Cleansing Balm (originally $38, now $30)

Two NewBeauty editors call this gentle, yet effective, balm a must-have. “It feels so soft and buttery when you’re applying and it just melts makeup and dirt away. My skin always feels softer and supple after use,” says staff writer Rowan Lyman. The balm-to-oil cleanser is fragrance-free and crafted with Japanese indigo to calm skin as it cleanses away every stitch of makeup, dirt and oil.

Award Photo: Indigo Cleansing Balm


1.9 oz

Key ingredients

Japanese indigo extract, lipids, Hadasei-3

Best for

dry and sensitive skin

3 / 6

The Kissu Lip Mask (originally $29, now $23)

If you’re looking to plump, hydrate and smooth dry lips day and night, this is good place to start. The jelly-texture formula combines squalane, Japanese peach extract and Japanese camellia oil to soften lips and seal in moisture. “I’m devoted to The Kissu Lip Mask. It keeps my lips hydrated and supple,” says Hayley Mason, NewBeauty‘s VP, content strategy + growth. “It also has a really nice, light peachy scent,” she adds.

Tatcha Kissu Lip Mask


0.32 oz

key ingredients

Japanese peach extract, Japanese camellia oil, biomimetic squalane

best for

dry lips

4 / 6

The Silk Sunscreen SPF 50 (originally $64, now $51)

Meghan Markle’s go-to sunscreen often sells out, and it’s not hard to understand why. Tatcha’s sheer mineral SPF  doesn’t just protect skin from sun damage; it also fights photoaging, neutralizes environmental stressors and visibly evens skin tone thanks to a universally flattering tint. It’s also incredibly easy to rub in and never leaves behind a chalky-white cast.


1.7 oz

key ingredients

KLEAIR Zinc Oxide, niacinamide, hyaluronic acid, silk extract

best for

all skin types

5 / 6

The Silk Powder (originally $49, now $39)

“There might be other setting powders trending in the moment, but nothing stands the test of time like the Tatcha The Silk Powder,” says NewBeauty‘s aesthetic content manager, Tatiana Bido. “This lightweight cult classic blurs and gives the most radiant finish every single time.”


0.7 oz

key ingredients

silk, Japanese pearl powder

best for

those with oily skin, or all skin types who want to conceal pores and smooth uneven texture

6 / 6

The Rice Polish: Classic (originally $68, now $54)

For those who want a physical exfoliator that’s not too harsh, this water-activated face polish uses finely ground rice brand and papaya enzymes to exfoliate and resurface without stripping skin of essential moisture. In a clinical study, 100 percent of participants saw an improvement in skin texture, radiance softness, hydration and the appearance of pores immediately. “The Tatcha Rice Wash is so dreamy,” raves our director of beauty, Brittany Burhop Fallon. “The texture is so soft and creamy, almost like a moisturizer with some super gentle exfoliating powder mixed in. That’s the Japanese rice powder, which makes my skin feel so soft and clean.”



2.1 oz

key ingredients

Japanese rice bran (komenuka), silk, papaya enzymes

best for

combination to dry skin types, those with dull skin or who want to address uneven texture and reduce the look of pores

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