The Rootist

The Hair-Care Duo One Reader Says Brought Her Mature Hair ‘Back to Life’
By Danielle Fontana DooleyJanuary 28, 2026
“It made me have hope I could get closer to the hair I used to have.”

Why Fermentation Is the Next Big Thing in Hair Care
By Danielle Fontana DooleyMarch 5, 2025
Spotlight on: The Rootist.

This Scalp-Friendly Shampoo/Conditioner Duo Is Unlike Anything You’ve Tried Before
By Britt FallonDecember 27, 2024
Good hair days start here.

This Thinning-Hair Serum Is So Popular It Keeps Selling Out
By Danielle Fontana DooleyDecember 5, 2024

The Rootist’s BioBrew Is Essentially a Hair-Care Line in One Serum
By Rowan LynamNovember 27, 2024

Whitney Port Shares Her $58 Secret to Combatting Hair Thinning
By Marisa PetrarcaOctober 10, 2024