primer
Launch List: The Best New Beauty Products in July
By Britt FallonJuly 8, 2025Updated: August 27, 2025
From Drunk Elephant’s new glass skin serum to Anastasia Beverly Hills’ SPF-infused primer.
Fran Drescher Talks Body Image, Her Favorite Bathing Suit Hack and More
By Britt FallonMay 22, 2025
America’s favorite Nanny opens up.
Does This ‘Diamond-Dust Filler’ Really Work Overnight? Here Is Our Honest Review
By Liz RitterDecember 2, 2024
Burberry Makeup Is Finally Back in the U.S.
By Britt FallonNovember 5, 2024
The Primer Behind Alicia Key’s Glowy Skin Now Comes In Two New Shades
By Isabelle BuneoOctober 28, 2024
Blurring Products Just Might Be 2024’s Biggest Makeup Trend
By Liz RitterSeptember 24, 2024
This Oil-Free Tinted Primer Has Hundreds of Five-Star Reviews
By Britt FallonJune 7, 2024
The secret to smoother, more even-looking skin this summer.
Look No Further Than This Hydrating Mist for Instant Glass Skin
By Leiana FoyeMarch 7, 2024
Dry, dull skin, meet your match.
Pamela Anderson Is the Face of Smashbox’s Latest Campaign
By Isabelle BuneoFebruary 16, 2024
An homage to the icon’s signature ’90s glam.
The Primer That Keeps Christina Aguilera’s Makeup Flawless Through Shows
By Isabelle BuneoMay 10, 2023
This Hydrating Overnight Mask Doubles As the Perfect Makeup Primer for Super Dry Skin
By Isabelle BuneoMarch 16, 2023
How Jennifer Coolidge Is Teaming Up With e.l.f This Super Bowl Sunday
By Isabelle BuneoFebruary 11, 2023
Is Calamine Lotion the Best Makeup Primer for Your Skin? Read Before Trying This Hack
By Tatiana BidoAugust 11, 2022
The SPF This Makeup Artist Says Works Double-Duty as a Blurring Primer
By Liz RitterJune 7, 2022
Tatcha’s New Sunscreen Has a Silky, Second-Skin Effect Like No Other
By Britt FallonMay 27, 2022
Ashley Park Wore Baby Cream as a Primer Tonight—and This Is Why Her Makeup Artist Says It Works
By Liz RitterMay 3, 2022
The Best Makeup Products Launching in January
By Olivia WohlnerJanuary 28, 2022
The Best Makeup Products Launching in December
By Olivia WohlnerDecember 24, 2021