k beauty

Kendall Jenner Just Became Anua's First-Ever Global Brand Ambassador
By Britt FallonJune 1, 2026

I Tried the Viral Medicube PDRN Pink Collagen Volume Multi Balm—Here Are My Honest Thoughts
By Taryn BrookeMay 27, 2026

CISL Seoul Is the Korean Skin-Care Secret Behind My Glass Skin
By Taryn BrookeMay 14, 2026

Can Face-Lifting Masks Really Give You a Slimmer Jawline?
By Catharine MalzahnMay 14, 2026

Put Down That Passport: The Global Plastic Surgery Boom Has Arrived Stateside
By Erika StalderMay 7, 2026

3 K-Beauty Brands About to Be America’s Next Obsessions
By Catharine MalzahnMay 7, 2026

Discover the K-Beauty Routine Aylen Park and Her Mom Love
By NewBeauty EditorsNovember 5, 2025
From double cleansing to “wet masking,” and more.

Jelly Mists Are the K-Beauty Trend You Need to Add to Your Routine
By Allie HoganSeptember 30, 2025
“Think of jelly mists as the love child of a serum and a face mist.”

This Viral, Glass Skin K-Beauty Brand Is Now at Sephora
By Isabelle BuneoMarch 1, 2025
With a Sephora-exclusive sheet mask in tow.

This Vitamin C Serum is Elizabeth Olsen’s Secret to Bright, Even Skin
By Isabelle BuneoApril 15, 2023
