Dermatologists, beloved brands and editors alike were eager to attend this year’s AAD Meeting at the end of March after a lengthy hiatus due to the pandemic. Booths with exciting brands covered thousands of square feet of the Boston Convention Center with new innovations everywhere you looked—but one of the most buzzed-about brands was SkinCeuticals.
SkinCeuticals lived within the L’Oréal Dermatological Beauty Village among its sister brands—La Roche-Posay, CeraVe, Vichy and Dermablend. The village was consistently flooded with people as they got insight into new products, listened to presentations, snagged some goodies and interacted with the stunning displays.
All was quiet ahead of the big weekend as the team constructed the village and prepared to educate thousands of visitors. The L’Oréal Dermatological Beauty Village looked pristine with crisp white backgrounds and imagery boasting some of its most treasured products.
Dermatologists gathered around, eager to hear about new products they can recommend to their patients and enjoy themselves. Everyone got to leave with bags of exciting trial products.
We caught up with Dr. Alison Murakami, head of medical affairs at U.S. SkinCeuticals, about the brand’s product lineup. Dr. Murakami told us her favorite SkinCeuticals product is the Hyaluronic Acid Intensifier ($106). What’s yours?
SkinCeuticals’ widely beloved CE Ferulic ($169) was on display front and center. Fun fact: The brand sells one bottle of this vitamin C serum every 30 seconds.
Crowds made their way to each brand within the L’Oréal Village. SkinCeuticals presented a handful of presentations on this screen about some of their most beloved products, including Smart TCA Peel System, Phyto A+ Brightening Treatment ($105) and Silymarin CF ($169).
Conference attendees wandered around the dynamic village excited to see what new technology was around each bend. From sensitive skin care to clinical peels, there was something for everyone.