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Amazon Shoppers Are Obsessed With This $16 Vitamin C Serum

Amazon Shoppers Are Obsessed With This $16 Vitamin C Serum featured image
Anna Efetova / Getty Images

If you like to try out skin care actives, you know that finding the right ones to use can quickly get very expensive. That’s why a part of my job that I absolutely love is scouring Amazon for notable beauty deals. This week a now-$16 vitamin C serum caught my eye: SeoulCeuticals Day Glow Serum. One reviewer called the Korean-made brightener and hydrator “nearly identical in texture and performance” to more expensive formulations.

Intrigued, I dug a little deeper. Just this month alone, over 20,000 bottles of Day Glow have been sold and it has nearly 15,000 five-star reviews. Here’s a taste of what some customers have to say: “It moisturizes, tightens my pores and makes my skin feel more firm/glasslike,” one said. “I’ve noticed how much softer my face feels with no buildup or greasy shine,” said another. “It has really calmed and smoothed my skin. I can see a huge improvement in the texture of my face,” another reviewer raved. “Automatically brightens your complexion,” wrote in another. “Crazy good serum.”

BUY NOW – $16

What’s behind the all the hype? Standout skin ingredient vitamin C is credited with everything from brightening, diminishing fine lines and wrinkles to fading acne scars. Ferulic acid is an antioxidant proven to help stabilize ingredients like vitamin C so they stay potent and last longer. In addition, Day Glow contains hyaluronic acid to help skin hold on to hydration and vitamin E, an antioxidant that repairs hyperpigmentation. Reviewers compliment its thin, fast-absorbing texture and subtle citrus scent.

I can’t say for certain whether touting SeoulCeutical’s Day Glow Serum as a dupe for more expensive formulas is accurate, but with a straightforward ingredient list and a surprising $16 price tag, it’s worth giving a shot.

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