In the past couple of years, Hailey Bieber has established herself as a guru when it comes to all things skin care and makeup. From creating several of the year’s biggest trends (hi, glazed-donut skin and cinnamon cookie butter hair) to creating a line of skin-care products that celebrities and fans can’t get enough of, Bieber is one of the hottest names in the world of beauty.
With the launch of Rhode in 2022, consumers couldn’t get enough of the peptide-based, dewy-skin creating products, and the SKUs flew off shelves almost immediately. Most popular, though, was the Peptide Lip Treatment ($16), which became somewhat of a tell-tale sign that you were in-the-know in the beauty world if it was seen in your purse.
Building off the popularity of the hydrating lip treatment, this past September, Bieber added the Peptide Lip Tint to her arsenal of products, marking the brand’s entrance into color cosmetics. Just today, though, fans are speculating that Bieber may have just teased her first makeup product—a Rhode blush—thanks to a suspicious Instagram post.
Is Rhode Launching a Blush? Here’s Why Fans Think the Answer Is Yes
Just a few hours ago, Bieber posted a carousel of images on Instagram showing off her lounging, beachy vibes, but what caught followers eyes was not her striking red bikini and the crystal-blue water, but more so the blush stick in hand in the second slide. In the second slide of her post, Bieber is seen patting on some shiny, dewy light pink blush, but the blush is unnamed and not tagged, leading followers to believe this might be a tease at a new Rhode blush product.
Further confirming fans’ theories, Bieber posted another image of the blush on her story, captioning it “juicy glowy on the go” with an array of pink emojis to compliment the peachy shade. If that wasn’t enough to get followers’ minds racing, the Rhode Instagram page also commented on Bieber’s post, leaving the open eyes emoji—a known sign that something is afoot in Gen Z culture.
So, is Rhode makeup almost here? You’ll have to stay tuned to find out.
