Filler has become one of the most popular ways to enhance facial features and restore a youthful look without surgery. But what’s really behind the decision to get injected? In a recent survey of more than 600 NewBeauty readers who have had filler treatments,* we asked what motivated them to do it. Their answers reveal that while the reasons are varied, the goal is often the same: to feel good in their skin.
To Soften Lines and Wrinkles
Many readers reported turning to filler specifically to address lines, wrinkles and signs of aging. A 51-year-old reader shared, “[Filler] takes away my wrinkles and makes me look younger.” Another, age 62, said, “It filled out my forehead and mouth wrinkles very well.” A 57-year-old reader added that she loved it for “filling in some dips and small creases” on her face.
To Restore Lost Volume
Volume loss was another major reason readers chose filler. A 51-year-old shared, “As I am aging, I have lost volume in my face. Fillers have provided me with a natural-looking fullness.” One 45-year-old said, “I am nervous about overdoing fillers but like how they bring some volume back to my face and help with my jowling and nasolabial folds.” A 54-year-old reader agreed: “I like being able to replump areas that have lost volume” over time.
For a Refreshed Look
Rather than a dramatic change, many readers wanted a small improvement that would make them feel better without anyone knowing they had anything done. A 45-year-old shared, “What I love most about getting dermal fillers is the subtle yet transformative boost they provide to my confidence. They enhance my natural features without drastically changing my appearance, making me feel refreshed and rejuvenated. The process is quick and tailored to my unique needs, which I really appreciate.”
A 35-year-old summed it up simply: “Careful placement makes me feel refreshed, like I slept well or went on vacation.”
To Boost Confidence
For others, getting filler was about self-confidence. “I love how it makes me feel,” shared a 39-year-old reader. “I feel more confident in my skin!” A 29-year-old reader echoes this: “I love how filler enhances my natural beauty and makes me feel confident.” More mature readers also agree, with one 64-year-old reader sharing, “Subtle placement can enhance how you look and evoke confidence.”
A 43-year-old reader perhaps sums it up best: “What I love most about getting dermal fillers is how they subtly enhance my natural features, giving me a refreshed and youthful look without feeling overdone. They’re not about changing who I am but about maintaining confidence and embracing the best version of myself. It’s empowering to see how these small enhancements can brighten my overall appearance and reflect how vibrant I feel inside.”
The Bottom Line
Whether it’s to soften deep lines, restore youthful volume, or simply feel more confident in their own skin, our survey revealed that the decision to get filler is deeply personal. For many, it’s less about looking “done” and more about looking like the best, most refreshed version of themselves. As always, consulting a qualified, licensed injector to make sure your treatment goals and results align is crucial for the best outcomes.
*Source: BeautyEngine Advanced Research, 2025
