In a recent survey of more than 1,300 NewBeauty readers,* we asked about their favorite products and one skin-care standout kept coming up again and again—especially among women 50 and up. The IMAGE Skincare VITAL C Hydrating Anti-Aging Serum ($91) didn’t just meet expectations, it exceeded them, earning glowing reviews for its ability to brighten, hydrate and visibly smooth the skin.
Unlike many vitamin C serums that only focus on radiance, this one is a multitasker. It blends multiple forms of vitamin C with hyaluronic acid to hydrate while targeting dullness, fine lines and signs of environmental damage. The formula is silky, never sticky, and has a light, refreshing scent reminiscent of a creamsicle, thanks to natural orange peel.
One 75-year-old reader shared, “My skin looks noticeably better. My daughter thought I was fibbing and swore I went for some type of treatment.” Another, 50, raved, “Super hydrating and skin brightening.” A 65-year-old said, “The hydrating C serum smoothed my skin, diminished signs of dryness and smoothed the overall texture—bright and shiny! I’m so impressed!” She’s since adopted the full IMAGE regimen, including the cleanser, day and night creams.
A 55-year-old reader praised the unique blend of ingredients: “This is a powerful vitamin C serum. It contains five different vitamin Cs, which leaves your skin instantly brighter and luminous.” Another, 57, appreciated how seamlessly it works with her makeup routine: “Image vitamin C is the best. You can wear it under your makeup and it sinks into your skin perfectly and smells amazing.”
This multitasking serum is more than just a brightener: it’s a hydration hero, texture-smoother and radiance-booster all in one. With thousands of readers weighing in, the reviews speak for themselves: it’s the under-$100 skin-care MVP women over 50 can’t get enough of.
*Source: BeautyEngine Advanced Research, 2025
