Rare Beauty always has to tease before they please—Selena Gomez’s beloved beauty brand posted a pink and red Valentine’s Day teaser on its Instagram story earlier this week with what we only dreamed to be a fresh, new blush. Today, Gomez updated eager fans with an Instagram selfie holding the new luxurious Soft Pinch Matte Bouncy Blush ($27).
Cupid Chic
The one-of-a-kind putty-like texture of the new love-filled blush “blends like cream” and “blurs like powder,” as written in the brand’s Instagram reveal caption. It comforts the face with a cushion consistency that creates a matte-finished look while brightening for a rosy glow. With some shades already sold out, the world has already fallen in love with the new launch. A romantic glow can be curated with the flirty and citrusy color, Alive. Or you can go for a sweetheart aesthetic with the more pinky, Hope shade. You can even remain subtly love-struck with neutral shades like Worth, Thriving, Grateful and Happy.
Fans quickly threw themselves into the love affair. “I have been dreaming about more blushes from Rare Beauty,” one viewer commented on the post. Other followers jumped from the comments to the website, “Just snagged mine.”
