Popular Skin Care Line Proactiv Just Came Out With an OTC Version of This Prescription Retinoid

Popular Skin Care Line Proactiv Just Came Out With an OTC Version of This Prescription Retinoid featured image

For 20 million young adults worldwide, Proactiv’s signature three-piece clear skin system is a very familiar part of their beauty routine. The benzoyl peroxide and salicylic acid trio of products are so ubiquitous across bathroom counters, that Proactiv is the number-one acne brand in America.

Now, the popular skin care line is coming out with one of its biggest launches to date, and a new ingredient. Called ProactivMD, the new line of products features key ingredient 0.1% Adapalene, a formerly prescription-only retinoid that just gained FDA-approval to be sold over the counter without a doctor visit. Ingredient sound familiar? This is also the retinoid found in over-the-counter Differin gel.

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“This is a very exciting time for Proactiv. There has not been an ingredient breakthrough of this magnitude in the over-the-counter treatment of acne in quite some time. I’m absolutely overjoyed that we are introducing such an innovative new system to those who struggle with acne.  ProactivMD combines prescription-grade Adapalene with Proactiv’s Combination Therapy approach to give consumers an effective skin-clearing system,” said Kimber Maderazzo, executive vice president of brand and product management for The Proactiv Company, in a press release.

The system will contain four products: an exfoliating face wash, an alcohol-free balancing toner, a daily SPF30 moisturizer and the 0.1% Adapalene Gel for use at night. The products are now available at Proactiv.com.

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