For Pritika Swarup, international model and global ambassador of Operation Smile, her Ayurvedic beauty line, Prakti, is a synergy of Indian culture, traditions and a “touch of magic.”
“Prakti is all about making Indian beauty accessible to everyone. Yes, it focuses on the physical aspect of beauty—hyperpigmentation, acne, brightening, plumping— but it’s also providing these sensorial experiences. Ayurveda is the science of life. If you’re feeling good on the inside, you’re going to be better overall.”
“It’s sad that we call Ayurveda and Indian beauty a ‘trend’ when it has so much history! A lot of people are looking for a more balanced way of living their lives and nurturing their souls. The western market is so open and excited about exploring new cultures and understanding that maybe ‘the unknown’ is something that may seem a little exotic at first, but in reality, it’s just a different understanding and education. Ayurveda has been around for thousands of years and it’s proven—it can really benefit lifestyles.”
“I have so many supporters and I’ve been a supporter of so many brands, especially Dr. Barbara Sturm. I’ve been on beauty panels with Dr. Sturm and I love the way she approaches beauty. Look at Fenty and Rihanna—she started a whole movement around diversity and inclusion. She is really embracing skin tones across the spectrum. It’s important when we talk about inclusivity that it’s the full spectrum. There are so many brands I love: Sunday Riley, Summer Fridays, Chanel…the list goes on.”
If you’re feeling good on the inside, you’re going to be better overall.
“Self-care is very important to me, especially when I travel. I just got back from India and it’s a pretty tough time difference—10.5 hours ahead. You need to take care of yourself or you can’t perform your best. Even if it’s something as simple as drinking enough water or making sure you’re eating three to four times a day. I make an effort to remind myself to get up and drink water because when I am working, the day flies by. I also try to do a couple of extra pampering-hydration treatments when I fly. Then, I take some time at the end of the day to do some meditation and breathing exercises. When you’re on a busy schedule, five minutes makes such a big difference.”