Love them or hate them, there’s a reason that the Kardashian clan has taken the entertainment world by storm. They’ve mastered the art of “celebrity” and have their hand in nearly every industry—from clothing lines to fragrances to nail polish, you name it, they’ve done it. So it’s no surprise that they’re about to launch their own makeup line (in fact, we’re surprised it didn’t happen earlier).
Khroma, following in the “K” tradition of their names and businesses, will first release a holiday collection of false eyelashes, mascaras, and “Kardazzle” compacts. More specifically, the holiday collection will feature their luxury lash collection called Lash Dash.
Khloe Kardashian took to her personal website to discuss the launch of their makeup collection to say, “Kim, Kourt and I have been obsessed with makeup for as long as I can remember, so launching our own line is a dream come true for us. So exciting!”
Kim also expressed her excitement, “Makeup plays such a huge role in all of our lives, whether we’re on camera, at a shoot glammed up or just keeping it natural day to day, and it’s a dream come true to be able to create our own line of products to share with you guys. We can’t wait!’
The sisters are hoping to strike a note with multi-ethnic women, specifically those who admire the Kardashian style of beauty. The full line is set to debut early in 2013 and will be sold at CVS, ULTA Beauty, Sears and Kmart.
Now we want to know—are you excited for their new line? Will You Try Khroma, the Kardashian’s Makeup Line? Tell us in the comments below!
Find a Doctor
Find a NewBeauty "Top Beauty Doctor" Near you