Created by the one and only Pat McGrath herself, Pat McGrath Labs has taken over the beauty industry and established itself as one of the most sought-after brands in the makeup world. With tons of celebrity clients and fans, from Olivia Wilde to Paris Hilton to Blake Lively and so many more, the brand is widely known as top of the line when it comes to high-quality makeup products. Now, in a massive expansion for the brand, Pat McGrath Labs products will now be available at Ulta Beauty.
Until now, Pat McGrath products have only been available at Sephora and Bluemercury, but the brand just announced that they’ll be expanding their retailer options by joining the Luxury at Ulta Beauty assortment. By the end of July, select Ulta Beauty locations will have the brand’s best-selling products stocked, and by September the full assortment will be available everywhere.
In terms of what sparked the decision to enter Ulta stores, Pat McGrath Labs global managing director, Thierry Maman, explains that the company has been “experiencing high double-digit growth” and is “thriving in all key markets,” crediting the Divine Skin Legendary Colour Balm Collection to the brand reaching “new heights.”