In a major moment for the beauty industry, NewBeauty en Español officially launched today, just in time to celebrate Hispanic Heritage Month. This new platform isn’t just about the latest products and trends—it’s about celebrating Latin beauty in a way that feels authentic, inclusive and rooted in our culture. With everything from the latest procedures and must-have beauty buys to expert-backed advice, NewBeauty en Español is set to be the ultimate destination for all things beauty—pero en español.
The new site launches with an exclusive cover story featuring Belinda Peregrín, the Mexican pop sensation and beauty icon who has inspired trends for years. Known for her bold style and undeniable influence, Belinda is the perfect face to introduce this fresh, vibrant platform.
Expert-Backed Advice
But it’s not all about the star power—NewBeauty en Español also brings serious expertise to the table. With contributions from top Spanish-speaking doctors and experts from across the globe, the platform ensures that every article is accurate, relevant and tailored to the unique beauty needs of the Latinx community.
Among these board-certified experts are dermatologists Dr. Sabrina Fabi, Dr. Noaleni Gonzales and Dr. Anna Chacon, as well as plastic surgeons Dr. Rafael Couto and Dr. Onelio Garcia Jr. and endocrinologist Dr. Rocio Salas Whalen. They’re bringing their wealth of knowledge to every article, making sure readers have the most accurate and relevant information about the latest treatments and procedures. New York plastic surgeon Dr. Jeffrey S. Yager, who has spent 28 years exclusively focused on Latin cosmetic surgery, summed it up perfectly: “With NewBeauty en Español, there is finally acknowledgment of the importance of having a trusted and accurate source for education and information about aesthetic surgery in Spanish.”
This milestone launch wouldn’t have been possible without the support of Allergan Aesthetics, a key partner committed to championing the Latinx beauty community. Mike Glaicar, CEO of NewBeauty, praised Allergan’s leadership, saying the company has been pivotal in ensuring this community has access to high-quality aesthetic care. “NewBeauty en Español fills a current void in the market, provided trusted and credible aesthetic information, tailored specifically for the Latinx community,” he said. “We’ve brought together the best of the best in terms of editorial talent, physician advisors, and industry experts to create a platform that will bring incredible value to millions of consumers.”
A Powerful Force in Beauty
The timing of this launch couldn’t be better, as the Latinx community has emerged as a powerful force in the beauty industry, with their influence continuing to rise. According to Nielsen, Hispanic consumers now make up 14.1 percent of beauty households and account for 16.4 percent of total beauty spending. Not only are Latinx consumers spending more in this category compared to non-Hispanic consumers, but their contribution to dollar growth is also outpacing that of other groups. As brands increasingly recognize this community’s impact, the future of the Latinx beauty market looks brighter than ever.
This momentum is exactly what NewBeauty en Español aims to embrace. “It is more than just a beauty platform; it’s a celebration of our culture and a resource for our community,” said Johanna Torres, Deputy Editor of NewBeauty en Español. “We are dedicated to providing content that resonates with our audience, blending traditional beauty wisdom with modern advancements to empower individuals in their beauty journeys.”
Ready to dive in? Head to NewBeautyenEspanol.com to explore the latest in beauty, wellness and more.
¡Bienvenidos a una nueva era de belleza!
