20 New Launches at Sephora Under $25

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A trip to Sephora doesn’t have to result in a hole in your wallet. Here, 20 new beauty launches we’re coveting that won’t break the bank. 

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1 / 20

FARSÁLI Unicorn Essence Mini ($20)

A desert-island product for thousands of makeup artists and beauty bloggers, this popular moisturizer-meets-primer (it’s packed with vitamins A, B, C and E) is now available in a miniature 10-ounce size. If you haven’t tried it yet, a flawless finish awaits you.

2 / 20

Anastasia Beverly Hills Liquid Lipstick in Trouble ($20)

Matte but never drying, this featherlight formula bottles the perfect nude-meets-rose shade that flatters every skin tone. 

3 / 20

Living Proof PhD Dry Shampoo Duo ($22)

This set includes a full-sized bottle of the must-have dry shampoo—the brand claims the formula actually cleanses strands instead of simply masking grime—plus a miniature for on-the-go (or at your desk) touch-ups—all for the price of one.

4 / 20

Commodity Mimosa Travel Spray ($26)

It’s a dollar over the $25 pricepoint, but the elegant blend of caramel, musk and magnolia are so worth it in this travel-sized fragrance. If you love the brand’s scents (you will), check out their candles, too, to keep your home smelling cozy yet fresh all fall long.  

5 / 20

NAILS INC. Sole Heeler Foot Peel ($9)

Strap these booties on for an hour and let the blend of skin-sloughing acids do all the hard work. Once you’re done, dead skin (even your toughest calluses) will begin to peel off (and will continue to do so for about a week) to reveal your softest feet yet. 

6 / 20

Fenty Beauty by Rihanna Gloss Bomb Universal Lip Luminizer ($18)

Created as a gloss that would work for every skin tone, this rose-nude gloss delivers high shine and maximum moisture with every swipe whether you wear it alone (it will enhance your pout’s natural color) or on top of your favorite lipstick. 

7 / 20

IGK Preparty Hair Strobing Glitter Spray ($16)

Perfect for a night out (or to perfect your Halloween beauty look if you apply enough of it), this subtle glitter spray lets your hair take center stage by delivering radiance—it’s infused with moonstone extract—that catches the light with every turn.  

8 / 20

Chloé Deluxe Mini Duo Set ($20)

A mini deluxe dabber of Chloé, the brand’s fresh and feminine signature scent, and Chloé Fleur de Parfum, a sophisticated woody-meets-floral scent, will leave you smelling chic even when you’re tight on packing room. 

9 / 20

Becca Shimmering Skin Perfector Pressed Highlighter Mini ($19)

The radiant glow only the iconic Shimmering Skin Perfector can deliver is now even more portable in new, travel-sized miniatures. Available in Moonstone, Opal and Rose Gold—plus an all-new shade, Vanilla Quartz (pictured)—we dare you not to collect them all. 

10 / 20

Ciaté London Glitter Flip ($19)

This gloss looks ordinary at first swipe—but once you press your lips together and the glitter surfaces, that’s when all the magic happens. 

11 / 20

Drunk Elephant Hit It Off Duo ($20) 

If you’ve tried the brand’s Beste Jelly Cleanser—a cantaloupe-infused gel that removes everything from waterproof makeup to deep-set grime—and LaLa Retro Whipped Cream—where six African oils are whipped into a whipped formula to help skin recover and lock in moisture while still somehow feeling airy—you know this travel-size duo is a must.

12 / 20

Urban Decay Troublemaker Mascara ($24)

Perfectly fanned-out lashes that don’t flake, run or smudge are officially possible. Plus, vitamin E and penthenol nourish and condition lashes so they look just as good bare.

13 / 20

BeautyBlender Midas Touch ($25)

These days, who doesn’t use a BeautyBlender to apply their makeup? This festive kit is the easiest (and most foolproof) gift to give this year, and includes a miniature BlenderCleanser Solid for the easiest cleaning ever. 

14 / 20

Sephora Collection Face mask Magic! ($25)

These six best-selling masks target every concern from dullness to wrinkles—and at normally $6 a pop, this deal saves you $11 (perfect for gifting).

15 / 20

Belif Bestsellers On-The-Go Travel Kit ($20)

Belif’s best-selling products—The True Cream Aqua Bomb, Moisturizing Eye Bomb, Creamy Cleansing Foam Moist, Bergamot Herbal Extract Toner, Hungarian Water Essence—are now all in one (adorable) travel kit, finally making a travel skin-care regimen easy. 

16 / 20

Smashbox Photo Strip Highlighting Palette ($22)

Designed to be blended and layered for your skin tone’s perfect glow, these powder highlighters don’t cake or settle into fine lines. 

17 / 20

Caudalie Vinosource Moisturizing Sorbet Mini ($20)

This iconic gel-cream hydrates, soothes and softens every skin type without causing any irritation. Once the cream touches the skin, it releases water for lightweight and addictive hydration. 

18 / 20

Philosophy Christmas Cookie Shampoo, Shower Gel & Bubble Bath ($18)

This classic, three-in-one formula is now available with a sugar cookie scent for a Christmas-morning feeling even a few months early. 

19 / 20

Lavanila The Healthy Underarm Detox Mask ($26)

This detox mask isn’t for an oily T-zone, but for your underarms. It promises less bumps and irritation in the area by eliminating buildup you might not even know is there (charcoal, mallic, acid and silica and work like a magnet to help pull aluminum impurities and buildup out to keep your underarms fresh) and has a mess-free, brush-on application. 

20 / 20

Fresh Glow ‘n’ Go Set ($25)

A Vitamin Nectar Vibrancy Boosting Face Mask that’s packed with 50-percent real crushed citrus fruits to brighten, Lotus Youth Preserve Face Cream to lock in 24-hours of moisture and a Soy Face Cleanser to cleanse without drying—all for $25? Where do I sign?

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