Possibly the most important eye-defining tool in our beauty toolkit, mascara is the saving grace for widening our eyes, making us look more awake, and many times giving us an instant eye-lifting effect. Today’s latest options come packed with skin and hair-loving ingredients, specially designed brushes and long-lasting formulas that make getting luscious lashes on the daily as easy as one or two swipes.
Now the third mascara in its lineup, Byredo’s Astronomical Mascara ($46) is the one designed to bring the drama. Amplifying and thickening lashes with each coat, this long-lasting formula is enhanced by the wand’s curved brush which allows for meticulous application. The bright, bold neon hue and unique tube make it a veritable piece of art on your vanity.
The brand that brought us the cult-classic KUSH mascara went back to the drawing board to create a sister vegan formula that lifts and lengthens. Milk’s new Rise mascara ($28) has a lightweight Lash Wrap formula that fully coats each lash using four waxes that bind together to define and extend them to the heavens.
Guide Beauty Lash Wrap ($26) has a smudge-proof tubing formula—it includes lash-loving ingredients like Japanese Umibudo, ginger and moringa oil—and a special GUIDE ring designed to help everyone keep a steady hand while applying each volumizing coat.
Clump-free and packed with good-for-you ingredients that are gentle on sensitive eyes, EVIO Beauty Mascara ($24) also creates a foundation for new lash growth with hemp seed oil while giving just the right amount of natural-looking definition.
With a push-up brush that serves as a push-up bra for your lashes, Revlon So Fierce! Eyes Wide Open ($11) mascara gives your eyes that pretty pop. One or two coats of the conditioning cannabis sativa seed oil formula will do for that fierce, fab look. We love that there are three kinds of black to choose from: Black, Blackest Black and Waterproof Black.
The fast-drying, flake-proof Urban Decay Wild Lash Mascara ($26) gets its wild reputation from its plant-based formula, which includes avocado, coconut and sunflower seed oils and cassava starch. What’s even better is the lengthening effect it gives to short, barely there lashes.
Want the strong hold without the bold color? Wet n Wild Mega Clear Brow & Lash Mascara ($3) is a primer, top coat and lash conditioner all in one. The soy protein and vitamin B5 blend nourishes both lashes and brows and is perfect for lengthening and layering.
Made in Italy and housed in a tube made with sustainability in mind, Gen See’s Spectator Sport Mascara ($22) was created with natural ingredients and the idea that makeup should be good for you and good for the planet. It also helps that the mostly natural formula delivers on its promise to thicken and stretch lashes with its vitamin-enriched fibers.
Kiss skinny lashes goodbye with Ami Colé Lash-Amplifying Mascara ($19). This black-owned-brand features clean formulas for melanin-rich skin, and the mascara’s flattering deep pigment and naturally derived ingredients are in line with the brand’s overall “better for you” vision.
Wander Beauty Upgraded Lashes Treatment ($26) is a multitasker that helps repair and protect lashes with each use. It’s not only a buildable, wearable, waterproof mascara, it also doubles as a lash-growth serum that helps volumize and repair your natural lashes with every coat.
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