Never Buy the Wrong Foundation Color Again

Never Buy the Wrong Foundation Color Again featured image

We ask a lot of questions in our search for the perfect foundation: How much does it cover? What’s the consistency? Will it make me breakout? Will it settle into my fine lines and wrinkles? Is it long lasting? Is it easy to blend? But while all of the answers are very important, none of it matters if you don’t have the right color for your skin.

That’s where health and beauty retail giant Sephora and the color authority, Pantone, comes in. They just launched an electronic system, also used by Boots in the UK, which can accurately match your skin tone to one of the 110 shades in the Pantone SkinTone Library. These shades are then used to pull up all of the matching foundations in their store and online stocks.

To find your perfect shade, the Sephora + Pantone Color IQ records 27 color-accurate images in 1.8 seconds. It gets the most accurate measurement by using eight different visible illuminations and one ultraviolet illumination taken from three different areas on your face.

This device seems like a no brainer, especially since Sephora says the average woman purchases seven foundations before finding the perfect match. On top of that, Boots researchers found that 78 percent of women would change foundations if they found one that matched their skin tone better.

I got to try one of these out for myself at my local Sephora store, and I can honestly tell you that it lives up to all the hype. Not only is it one of the coolest beauty inventions I’ve ever played with, but it also actually helped me find the most true-to-color foundation I’ve ever worn. They’ll even email you a list of all the right foundation shades so you can use it later on.

Find your perfect foundation at a Sephora near you. They’ve already launched in most major cities across the country and expect to reach all locations within the next year.

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