Wildfleur
Launched In 2025
Founder Tanushri Shah
Wildfleur is pioneering a new era of flower-powered actives with clinically proven, biocompatible skin-care formulas, finally making high-performance formulas accessible to everyone.
Why We Love It
By treating flowers as science, Wildfleur delivers innovative, effective and affordable actives that challenge what “clinical” skin care can be.
Shop At
Ulta, Wildfleur
My inspiration behind Wildfleur was to rethink the limits we've created around clinical skin-care and redefine the role of flowers in clinical formulations. I created Wildfleur because of women like me who don’t fit into the one-dimensional boxes created around us. All my life I have been told to suppress the more colorful parts of myself to be taken seriously. That’s why discovering the bioactives in flowers felt like such a personal victory to me and what inspired me to create Wildfleur. In embracing the duality of flowers, as not clinical or colorful but both, it allowed me to embrace my many dimensions as a woman.
Hero Product
Pure Vitamin C 15% + Marigold Brightening Serum($26)
This next-gen brightening serum is setting a new gold standard, pairing 15-percent pure vitamin C with antioxidant-rich xanthophyll to visibly target eight signs of aging.
Buy Now - $26
NEWBEAUTY