Anua
Launched In 2019
Founder Seonhyeong Yi, Chang Ju Lee
With a focus on calm, simple, skin-first care, Anua delivers gentle, made-in-Korea formulas that have become a viral K-beauty favorite.
Why We Love It
Thoughtfully formulated with gentle, effective ingredients (like its cult-favorite Heartleaf line), Anua keeps things simple in the best way.
Shop At
Anua, Amazon, Ulta, TikTok Shop
Anua was launched through the Heartleaf line to address concerns related to sensitive skin. Since then, the brand has expanded its product lineup to address various skin concerns experienced by customers. We actively collect VOC (Voice of Customer) by personally interviewing customers worldwide and reflecting their feedback into our product development.
Hero Product
Niacinamide 10% TXA 4 Serum($22)
Backed by niacinamide and tranexamic acid, this brightening serum has become a go-to for tackling uneven tone and restoring clarity without the heavy feel.
Buy Now - $22
NEWBEAUTY