Lipstick is officially back on the beauty leaderboard now that masks are optional in most cities. The timing couldn’t be more perfect, as National Lipstick Day is today, July 29, and many of the leading lippie brands are going all out to celebrate.
To determine the latest consumer habits, the data science team at Pattern tracked the number of people shopping for a given item during a given period on Amazon for lip-focused beauty products during every day of 2019, 2020 and 2021 (to date) to understand how American shopping habits have shifted, especially post-pandemic. According to the company, among the categorizes analyzed, lipstick has seen the largest increase in demand during the first half of 2021, up 52 percent compared to the same period in 2020, and 110 percent compared to 2019.
If your makeup bag could use an update—formulas you haven’t used since 2019 most likely should have been tossed by now—these 10 brands are offering deals too good to pass up.
Deck of Scarlet Threeway Solid Lip Oil Trio ($74; $28 when sold separately)
In honor of National Lipstick Day, the brand is offering a $10 discount when you buy three Threeway Solid Lip Oils (each one is usually $28), which deliver the color payoff of a lipstick, the shine of a gloss and the nourishment of an oil in one sleek stick. And there are 13 shades to choose from!
Whether you want a matte lip color or a gloss, Nudestix has both on sale—25 percent off—with the code LIPLOVE. We love the longwear matte option for its crayon format that makes it easy to line and fill with one product. The Lip Glace is infused with volumizing peptides for a plumping effect plus super shine, but no stickiness. Nude 02 is my favorite “your lips but better” hue—both formulas come in five shades.
Haus Laboratories Le Monster Lip Vault Vol 2 ($170, value of $216)
We’re fans of Lady Gaga’s new PhD Hybrid Lip Oil Stain, but for National Lipstick Day, we’re focused on this limited-edition collector’s box that comes with 12 customer-favorite shades of the creamy, full-coverage Le Monster Matte Lip Crayon: Dust, Talk Dirty, Power Move, Fire Me, Miami Tango, 1950, Mastered, Greaser, Hot Rod, Rebel, Destroyer, and Pusher.
This lippie is definitely a crowd pleaser: It’s long-lasting, vegan, transfer-resistant matte lip color in just one swipe—you literally only need one swipe! However, it’s developed such a long list of devotees because it’s packed with natural lip conditioners like vitamin E and sunflower seed wax so it doesn’t leave lips desert-dry. Today, it will be marked half off at $10.50 (normally $21), and it comes in 21 shades!
BITE Beauty’s new Power Move Soft Matte Lipstick is not quite the same as the brand’s cult-classic Amuse Bouche formula (click here to read up on our coverage of the new launch and the differences between the two), but it’s really good. To celebrate Lipstick Day, BITE is offering 25-percent off select lipstick bundles: the Clean Beauty Basics Set is $75 instead of $100, and the Prep & Color Lip Duo is $39 instead of $52. You can also get a free BITE Beauty GWP water bottle on all purchases on BiteBeauty.com today and tomorrow July 30.
Emilie Heathe Lip Atelier Lip Colour ($38)
If you’re fans of Emilie Heathe’s gorgeous nail colors—and ultra luxe packaging—get excited because the brand is expanding into the lipstick category, and the news is finally official for National Lipstick Day. The collection includes five semi-sheer, moisturizing lipsticks made with natural waxes, ginseng, camellia tea, orchid extract, and coffee to smooth the lips while also providing antioxidant protection. Though there’s no promo associated with this launch, we still had to share the big news here!
Stock up on all your lip favorites from CoverGirl this week with these exclusive discounts at multiple retailers. At Walgreens and RiteAid, all CoverGirl products are 50 percent off this week, as well as the following two weeks! At CVS, if you spend $18 on the brand’s products this week, you get $6 in ExtraCare bucks. One formula topping our editors’ wish list is this Outlast Nude Lip Color (pictured), which is a two-step process to keep lips on point all day long—and we mean ALL day. Just apply the color and then seal it in with the shiny topcoat, or use the color alone when long-lasting wear isn’t necessary.
Lipstick Lex created this painting of Laura’s dog GiGi using only shades of Laura Geller lipstick. How fun is that?! And in honor of National Lipstick Day and Laura’s birthday month, the brand is getting creative with a fun contest: With all orders purchased between today and August 31, customers get a free GiGi sticker, that they can then snap a picture of and post to Instagram or Facebook, tagging #GiGixLauraGeller to enter. One grand-prize winner will win all of the lipsticks used to create the GiGi painting, plus a $150 gift card to shop for all their beauty favorites on LauraGeller.com.
All of the brand’s lip products, including the NewBeauty Award–winning Organic Wear Lip Polish, will be 30-percent off at Ulta Beauty today. One other favorite to try: Rose Kiss All Day Velvet Lip Color ($8.50), which delivers beautiful color—it comes in six shades—in an antioxidant-rich base of goji berry and kakadu plum that keeps lips smooth and never dry.
Vegan, cruelty-free and focused on sustainability, Axiology hit the mark with its lip formulas, and on National Lipstick Day it’s announcing a permanent price drop across its whole collection, which you can also find at Ulta Beauty. Two standouts we love are the Vegan Lipstick, which comes in 17 shades, and the Vegan Crayons, which come in seven shades and are a purse essential. Additionally, the brand is also debuting three new shades—Peace, Humble and Grounded—that will hit shelves in August.
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