Since its launch in 2014, MONAT has taken the beauty world by storm, launching vegan, efficacious hair products and developing a massive global fanbase. Today, the brand is launching its highly anticipated skin-care collection, which has had 1 million VIP customers eagerly awaiting its arrival. Luckily for me, I was able to get my hands on the products early, and the complexion-perfecting formulas did not disappoint! Here’s the scoop.
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Designed for busy people who need to glow on the go, the products are split into two collections: Be Gentle (Creamy Cleanser and Nourishing Moisturizer for dry and sensitive skin types) and Be Balanced (Foamy Cleanser and Lightweight Moisturizer for normal and combination skin types). Both duos are paired with the Skin Revitalizing Essence ($45) and Rewind Age Control Nectar ($120). There are also two special treatments—a Berry Refined Scrub ($58), which is my personal favorite in the roundup that also doubles as a mask, and Eye Smooth ($75), which is literally one of the smoothest eye creams I’ve ever tried. A common thread throughout the line is the dreamy textures: think whipped butters and silky creams that make tedious skin-care routines feel luxurious.
And the creation of two collections adds that extra thoughtful touch we all look for these days. “How a product absorbs into the skin varies based upon an individual’s skin type. Therefore, different skin types need different care,” says Marlene Garcia, licensed medical aesthetician and the brand’s senior manager of skin care education. “We formulated the MONAT Skincare line taking into consideration the science behind product absorption into the skin because absorption plays an important role in how well products can help optimize skin texture and elasticity while the minimizing the appearance of fine lines, wrinkles and age spots.”
One big claim to fame for MONAT is that its formulas are “clean,” and these new skin-care products are no exception. “MONAT literally means Modern Nature,” says Jamie Ross, senior vice president of technical services and the brand’s head of R&D. “We use ingredients that are naturally based, safe, pure and sustainable—the best nature has to offer—but we combine them into unique complexes that make these naturally based ingredients work in harmony with each other to pump up their existing properties. This is what takes MONAT formulations to the next level. We are also a global brand, and our skin care meets the rigorous clean ingredient standards of the EU. We have a go-to list of potentially toxic ingredients we will never use, and we’re also cruelty-free and vegan. Above all, anything we bring to market must perform. It’s one thing to be clean, but another to be clean and achieve the highest performance possible.”
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In regards to performance, one of MONAT’s cult-favorite products—REJUVENIQE Oil Intensive—inspired its skin care. “We are known for our intensive hair oil, which has a base of Abyssinian oil and an invigorating, proprietary blend of 13 natural plant extracts and essential oils that are rich in omega fatty acids, antioxidants and nutrients,” says Alan Meyers, the brand’s chief science officer. “The product’s primary role is a hair oil, but we had thousands of customers using it on their skin, too. When we officially launched into skin care, we took this same REJUVENIQE blend and carried it into our star products, including Rewind Age Control Nectar ($120).”
Fans had been requesting skin care from the brand for years, but MONAT wanted the formulas to bring something new to the market rather than launching a line because everyone else was. That’s one reason why brand president Stuart MacMillan stressed the importance of doing clinical trials (a step many brands don’t take due to the expense and time required). “We wanted to be naturally based AND efficacious,” he says. “We wanted to be a disruptor with key elements that made us unique. As such, the credibility of the product was essential to us. Clinical trials reinforce the efficacy of our products and provide credibility and confidence for our distributors.” The results of such trials revealed 24 hours of skin hydration, and after 14 days, 100 percent of users saw improvements to their skin’s balance, appearance and texture, and a more even skin tone.
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My personal favorite from the line is the Berry Refined Scrub, which smells like a Capri Sun, feels super gentle on my skin but is powerful enough to exfoliate away grime, and leaves my skin feeling SO soft. It also contains the brand’s signature REJUVENIQE blend, and it’s the perfect skin prep for the Skin Revitalizing Essence, which has a subtle peach scent and watery texture that sinks right in.
You can buy the two collections (four products each) as sets for $278, or pick and choose, as each product is sold separately as well. Which one are you excited to try first?