The Under-Eye Products With the Craziest Before-and-After Photos

Send your eye bags packing with these products.

Allie Hogan
Allie Hogan
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About NewBeauty

Aug 8, 2025

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Peter Thomas Roth Instant FirmX Eye Easy Wear Eye Tightener before and after — Peter Thomas Roth

When trying to pick a product, there’s hardly anything more convincing than a shocking before-and-after image. A prime example? The beauty community will never forget when a TikTok user went viral after showing the immediate benefits of using Peter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener. It was the before and after that launched thousands of sales, but its not the only one. We rounded up some of the most impressive before and afters for under-eye products we’ve seen—and we’ve seen a lot.

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Peter Thomas Roth Instant FirmX Eye Easy Wear Eye Tightener ($38)

Last week, Peter Thomas Roth launched a new and improved take on their viral under-eye tightener. It’s already catching up to its older sibling’s popularity as it quickly sold out on Sephora. It has the same tightening power as the original with smoother application, a sheer universal tint, and a more wearable finish that layers well with makeup. And most importantly, the before and afters are just as impressive as the original.

BUY NOW - $38

Peter Thomas Roth Instant FirmX Eye Easy Wear Eye Tightener ($38)

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IT Cosmetics Bye Bye Under Eye Bags Daytime Treatment ($42)

If you’re looking for immediate gratification, IT Cosmetics is another great option. They don’t call it a “temporary eye lift in a tube” for nothing. The brand boasts before and afters with diminished puffiness and tighter, smoother skin in just 15 minutes.

BUY ON IT COSMETICS - $42

BUY ON ULTA - $42

IT Cosmetics Bye Bye Under Eye Bags Daytime Treatment ($42)

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Dermalogica Awaken Peptide Depuffing Eye Gel ($59)

Caffeine, rosemary leaf extract and lactic and succinic acids give your under area a refreshing jolt for a more awake appearance in less time than it takes to drink a cup of coffee. Deeply etched under-eye lines and puffiness fade and are promptly replaced by smoother, firmer-looking skin. While it might not completely overhaul your under-eyes for good, it'll soften crow's feet and other signs of aging for the time being, so you can start your day with confidence.

BUY ON DERMALOGICA - $59

BUY ON DERMSTORE - $59

Dermalogica Awaken Peptide Depuffing Eye Gel ($59)

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StriVectin Peptight 360˚ Tightening Eye Serum ($72)

While this formula doesn’t offer jaw-dropping instant results, the before and afters of people who used this serum consistently are very impressive. This formula, like many of StriVectin’s, is great at targeting crepey skin, making it good for tightening up the upper eyes as well. After eight weeks, 96 percent of users were clinically graded to have less visible lines and wrinkles around the eyes.

BUY ON DERMSTORE - $72

BUY ON ULTA - $72