As a model, dietitian and all-around embodiment of healthy aging, Maye Musk gets approached about a lot of partnerships—and she admits she has to turn a lot of them down, mainly because they aren’t backed by science.
“Even today my agent said, ‘I can’t believe we’re turning down these big offers,'” the 74-year-old, who’s the new face of Swedish-born Timeline Nutrition, a supplement line dedicated to cellular nutrition, shares. “If the science is good, I start there…and this company is rooted in so much science and has done so much research.”
Musk isn’t wrong: As the company explains, after 10 years of research and several clinical studies, they’re bringing their powder and soft gels—both of which feature an ingredient called Mitopure—to market.
While the naming convention may sound far-out, the premise is simple: The proprietary nutrient, a highly pure form of Urolithin (something our gut bacteria produces after eating certain foods like pomegranates), supports improvements in mitochondrial function, muscle strength and endurance (read: energy), according to the brand.
Musk stresses that she still encourages healthy eating and exercise, but looks as the supplement, which she started taking four months ago, as “an added extra” for her routine, and it’s something she’s certain has also given her more energy this past year. “There’s no side effects and the powder is easy to add to a yogurt. I sprinkle some nuts in it, add the powder, and I’m set.”
As for indulgences, Musk admits she’s not perfect. “In the beginning of the pandemic, it was all burgers and ice cream,” she says. “And I say it all the time: If people give me chocolate as a gift, I give it away immediately…because if I open it, I’m a goner—and it’s all gone. It’s safe to say I’m a big sweet-eater.”
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