When The Ordinary burst onto the scene a couple years ago, beauty consumers could not believe how inexpensive—yet effective—the products were. Their no-frills, no-nonsense approach meant that the formulations were simple, but contained proven technology: active ingredients like Vitamins A, B and C that have long been the gold standard for treating a host of skin concerns.
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It turns out, these products are so good that even celebrities are paying attention. In a post on her app, Kim Kardashian West called out The Ordinary’s Granactive Retinoid 2% Emulsion ($10) as one of her go-to skin care of the moment. “In any skin-care routine, anti-aging products are SO important,” Kardashian West wrote. “They can have so many benefits, like reducing dark spots, preventing wrinkles, smoothing fine lines and so much more.”
Juding from the host of 5 star reviews on Sephora, Kardashian West isn’t the only consumer that’s hooked. Reviewers call out the product for giving them smoother and brighter skin, shrinking pores, fading spots and softening fine lines. Priced at under $10, it’s one product that you can’t afford not to try.