Our fragrance wardrobe just keeps growing! From gorgeously scented deodorants to luxurious body care, fragrance has taken over every corner of our routines—and it’s not stopping there. In 2025, it’s clear that the fragrance craze is only gaining momentum, and we’re predicting it’s about to make waves in the hair category with the rise of hair perfumes. While hair and body mists are already staples for many, we’re expecting an even bigger shift toward scenting our strands. More on what to know about them, ahead.
What Is Hair Perfume?
The best hair perfumes are formulated without the drying ingredients of traditional perfume, swapping alcohols for nourishing oils and shine-enhancing proteins and vitamins. They’re also known for their lasting power. Thanks to the way our hair moves throughout the day, the fragrance naturally diffuses, leaving behind a soft, lingering scent.
Another benefit is that our hair is close to our nose, which allows us to keep smelling our scent of choice throughout the day—no need to sneak a sniff of your wrist or collar for a quick fragrance fix.
New Launches Join the Hair Perfume Trend
Kristen Ess relaunched its hair fragrances just in time for the new year! The iconic magnolia and night violet-scented The One ($19) returned to shelves at Ulta alongside The Translucent Three ($19), a coconut and water lily scent. Keep a lookout; these affordable finds are set to be released at Target this February.
The Best Hair Perfumes to Try in 2025
2025 Is Set to Be the Year of Hair Perfume
