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Is Glow Recipe Expanding Into Makeup? Here’s What We Know So Far

Is Glow Recipe Expanding Into Makeup? Here’s What We Know So Far featured image
Glow Recipe

Chances are, Glow Recipe is already on your radar. Known for its colorful, fruit-powered formulas and playfully packaged skin care, the brand has built a loyal following since its 2014 debut. Now, just over a decade later, it seems Glow Recipe is ready to make its first leap into a new category: makeup.

The Korean-inspired brand has been dropping hints on social media. On its Instagram Story, Glow Recipe teased that it’s “announcing something BIG” at its Glow Global Conference on Tuesday, January 28. Adding to the intrigue, a follow-up slide invited followers to guess the news, offering three options: a new product launch, a new category debut, or something else entirely.

Fans won’t have to wait long for answers, with the official announcement scheduled for 6:30 pm via Instagram Live. But if you’re itching for a sneak peek, beauty news platform Trendmood may have spilled the tea early. On Monday, January 27, Trendmood shared a photo of Glow Recipe’s Watermelon Glow Niacinamide Dewy Flush, a color cosmetics product that puts a playful, makeup-inspired twist on the brand’s beloved Watermelon Glow line.

“Look who is expanding into color products, Skincare-Based Makeup!!” Trendmood captioned the post. NEW! Watermelon Glow DEWY FLUSH! A tinted cheek serum, a tube of pink gel-cream that act like a blush, applies on the cheek to create a wash of vibrant color. Buildable, lightweight formula and sheer finish. Made with redness-calming Centella Asiatica and 3 percent niacinamide, a brightening ingredient typically found in skincare formulations. Increases skin hydration, plumpness and tone.”

According to the post, Watermelon Glow Niacinamide Dewy Flush will officially launch on Tuesday, February 11, on Glow Recipe’s website and at Sephora. While we’re still awaiting the brand’s official announcement, we’ll be sure to update you once the news is out for all. Stay tuned!

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