Fenty Beauty has now entered the Ulta chat. As of March 6, you will be able to purchase Rihanna’s Fenty Beauty products at any Ulta Beauty location as well as online. This partnership helps make Fenty Beauty’s beloved products even more accessible.
“I created Fenty Beauty with a global vision in mind, and that vision transcends everything from our shade ranges and products to where and how people can shop the brand,” Rihanna said in a statement. “I want everyone to truly be included and Ulta Beauty’s amazing community shares the same passion for beauty that I do.”
This is an amazing opportunity for Ulta to add to its already expansive list of brands offered in-stores and online. “Rihanna has creatively developed and meticulously nurtured one of the most loved, inspirational beauty brands in today’s market,” Monica Arnaudo, chief merchandising officer for Ulta Beauty, said in the statement. “Our guests have kept Fenty Beauty at the top of their wish lists and we can’t wait for them to discover these beloved products at Ulta Beauty stores nationwide.”
Rihanna shared a video with the Ulta announcement on Fenty’s Instagram page, taking us through her beauty routine for a “Fenty Face.” She starts with the Pro Filt’r Instant Retouch Primer ($34). Then she moves on to “define and contour” with the Match Stix Contour Skinstick ($28). “I still get freaked out how good this is,” she says of the product. Finally, she blots with Invisamatte Blotting Powder ($32). “Last but not least, it’s Gloss Bomb in Fenty Glow ($20).