Makeup
From the latest skin care ingredients and products to the buzziest makeup trends taking over the internet, everything you need to know is right here.

The Pros And Cons Of Mineral Makeup
Mineral Makeup has had a good run. While it’s been around for awhile, it was just a few years ago that it became a mainstream makeup option. And with good […]

Why Do We Really Use Cosmetics?
According to a new study from the University of the Basque Country (UPV/EHU), cosmetic users buy products for purely emotional reasons. We’re more keen on buying products for their effectiveness […]

No Refills: Prescriptives Is Going Out Of Business
Considering we had just told you about their new Comfort Night Repair Cream, we were as surprised as anyone to hear that cosmetics-counter giant Prescriptives is going out of business. […]

Holiday Gift Guide: 10 Last Minute Gift Sets Under $25

Are They Worth It: Most Expensive Beauty Products

Could A Lip Gloss Save Your Life?

10 Gorgeous Scents That Scream Spring

20 Holiday Beauty Gifts for All the Fabulous Women You Know in Their 30s
Just what to get for the girl who has everything.

A Look Inside The Ultimate Beauty Solution Sampling Program
We’ve spent the last 10 years helping women discover the best version of themselves through product discovery.

2017 NewBeauty Awards: 8 Game-Changing Products That Will Give You Serious Results
Deep-rooted in revolutionary technology and trailblazing science, these products and treatments are groundbreaking on the beauty front for serious results.

2017 NewBeauty Awards: The 16 Beauty Products That Are Trending Now

2017 NewBeauty Awards: 12 Youth Preservers That Turn Back the Clock on Your Skin

2017 NewBeauty Awards: 20 Everyday Beauty Essentials That Fit Into Every Woman’s Routine

This Summer’s Must-Have: The First Foundation With Gradual Self Tanner

The Perfect Brows For Your Face Shape

This Foundation Is A Top Pick For Celebrities

NewBeauty 2019 Award Winners: Best Scents

NewBeauty 2019 Award Winners: Best Makeup

NewBeauty Gold Tube is Here!

These Are the Most Innovative Beauty Launches of 2020

6 DIY Products That Will Turn You Into a Beauty Pro During Isolation

14 Celebs That Look Gorgeous Going Makeup-Free While Staying at Home

The Clean Makeup Revolution: What to Know and Ingredients to Avoid

The Many Reasons You May Want to Clean Your Makeup Brushes—Stat

National Treasures: Millie Kendall Recommends the Best Beauty Buys London Has to Offer

Is This the End of In-Store Beauty Testing as We Know It?

Crayola Launches Skin-Tone Inspired ‘Colors of the World’ Crayon Set

The Beauty Launches We’re Most Excited About This Month

Practice Makes Perfect: How to Cut Crease Like a Pro

6 Chic Ways to Organize Your Makeup and Skin-Care Collections

Beautycounter Just Launched the Ultimate ‘No-Makeup’ Foundation And I’m Already Hooked

The Multi-Stick With A 10,000-Person Waitlist Is Back

CVS Announces It Will Now Sell Makeup for Men

5 Foolproof Tricks to Perfect a Dewy, Summer Makeup Look

Rosie Huntington Whitely Says This Mascara Has Replaced Her Eyelash-Extension Habit

5 Easy Tips to Look Your Best on Your Next Zoom Call

This Is the Most Popular Beauty Brand in the U.S. Right Now

This $25 Pen Is the Easiest Way to Fake Microbladed Brows

Expert Tips For Finding the Perfect Nude Lip for Your Skin Tone
