National Donut Day is June 5, and what better way to celebrate than with donut-flavored lip balm? To capture the yummy scent (and lip-smacking taste) without the guilt of eating an actual donut, eos created a limited-edition Chocolate Glazed Donut–flavored version of its cult-classic Super Soft Shea Lip Balm, and boy is it good.
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Last year, the brand launched a similar microbatch of another flavor, Sprinkle Donut Lip Balm, in conjunction with the celebration, and it sold out in less than two hours! And with the horde of chocolate lovers out there, we see this new one being a massive hit.
Both options contain sustainable, wild-grown shea, sunflower seed oil, coconut oil and cocoa seed butter, which help keep lips nourished and hydrated for up to 24 hours. They’re also paraben-, phthalate- and gluten-free. And how cute is the packaging? The lid actually houses real sprinkles!
The new lip balm was supposed to launch June 5, but in light of what’s happening today, eos does not feel that it is the time to be launching its Donut Day micro-batch. “While National Donut Day is always an exciting day for us and our fans, we want to redirect that excitement toward supporting black-owned bakeries,” says the brand. “Now more than ever, it’s important we stand back to allow more important voices to be heard and supported.” Stay tuned for updates!
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