In a world where new skin-care brands seem to pop up overnight, backed by celebrity endorsements and flashy marketing campaigns, it’s rare to find a brand that earns its reputation purely through results. Yet, in a recent survey of over 1,600 NewBeauty readers, one brand has quietly risen to the top through consistent performance: EltaMD.
This dermatologist-approved brand has become the unsung hero of skin-care routines across the country. (It doesn’t hurt that celebs like Sofia Richie Grainge and Hailey Bieber are fans, too.) A staggering 42.8 percent of survey respondents currently use EltaMD products, making it the most popular brand among our discerning readers. But what’s behind this silent revolution in skin care? Let’s dive in.
Younger Users Love the Lightweight Feel
For those in their 20s and 30s, EltaMD’s lightweight sunscreen formulations are a major draw. A 35-year-old reader raves about the UV Clear Broad Spectrum SPF 46 Facial Sunscreen ($43), sharing, “Great sunscreen, sinks in and protects without clogging pores. Another 32-year-old fan shares, “Light weight, doesn’t clog pores, no cast.”
Another 34-year-old reader raves about the UV Clear: “BEST SUNSCREEN EVER. Incredible for even the most finicky skin. Love the niacinamide and non greasy delicious moisturizer-like formula and no discernible scent. It is literally the…best.”
Middle-Aged Adults Appreciate the Effectiveness
Readers in their 40s and 50s praise EltaMD for its effective formulations that address multiple skin concerns. A 45-year-old user states simply, “This is the best sunscreen I’ve used.” The brand’s ability to provide sun protection without compromising on skin-care benefits is highly valued. A 50-year-old reader notes, “I love EltaMD sunscreen. It soaks into skin so nicely & I’m able to apply makeup with no issue.”
Another 53-year-old user shared, “I have been using EltaMD for over 10 years. It has kept my skin protected from the sun and reduced most sun damage. It is moisturizing and works well under makeup. It keeps breakouts at bay.”
Mature Skin Finds Comfort and Protection
For those with mature skin, EltaMD offers products that provide both comfort and reliable sun protection. A 76-year-old reader shares, “I love the Elta tinted sunscreen. It protects my skin while giving it a subtle glow. It does not cause my skin to break out or feel dry.”
The brand’s tinted options are particularly appreciated by this age group. A 70-year-old user shares, “UV Clear Broad-Spectrum SPF 46 Facial Sunscreen is my favorite sunscreen. Although it has zinc oxide, it goes on clear, and it has a subtle tint to it, so you can skip your foundation.”
The Bottom Line
As one satisfied user summarizes, “EltaMD is one of my top overall skin-care brands. EltaMD offers different lines (based on individuals concerns), effective products, at a reasonable price, and can be picked up at convenient locations.”
It’s this combination of efficacy, versatility and accessibility that has made EltaMD the secret weapon of beauty experts and everyday users alike, with 42.8 percent of our readers swearing by the brand. In the crowded skin-care market, EltaMD has truly set itself apart as a brand that delivers on its promises.
