EltaMD is the number-one recommended sunscreen brand by dermatologists, so it’s no surprise we’re seeing the brand pop up all over our TikTok and Instagram feeds. (The fact that it’s a Hailey-Bieber favorite doesn’t hurt either.) But with so many formulas to offer, it’s tough to pinpoint which is best for our skin type.
We spoke to Echo Sandburg, chief brand Officer at CP Skin Health Group, the brand’s parent company, who broke down all of the brand’s most popular formulas and how to differentiate them. “We wanted to make sure we have something for everybody that is wearable and feels very personal as well,” she says. And that’s exactly what they did.
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