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Cup Noodles Is Launching Makeup

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PSA: The iconic Cup Noodles is no longer just for eating—it’s now for applying on your lips, face and eyes, too. Last week, Los Angeles-based beauty brand HipDot launched its HipDop X Cup Noodles collaboration, and it features everything from eyeshadow to lip gloss.

“Cup Noodles recently celebrated its 50th anniversary, and we are so excited to expand our makeup collaboration portfolio with another cult-classic, household name in the food space,” says Jeff Sellinger, CEO of HipDot, per a release. “We love to continue creating a world in which food and beauty can exist in one, all the while surprising fans in both industries.”

You can try out all the products for yourself by purchasing the Cup Noodles Limited Edition Collectors Box ($58), which features the entire line in one box. If you’re just looking to give the Pigment Palette ($26) or the Lip & Cheek ($22) set a whirl, you can purchase those separately.

The bold, bright shades in the eyeshadow palette and lip and cheek set are just one aspect of the line that we love—the creativity behind the naming of the products is up there, too. The ramen-inspired shade names include Diced Carrot, Hot & Spicy, Ramen Noodle, Roasted Corn, Seasoning, Soy Sauce, Spicy Chile, and Teriyaki. Additionally, the liquid highlighter in the line is named Lemon.

The entire HipDot x Cup Noodles line is clean, cruelty free, and vegan and all products are available to purchase on hipdot.com or Ulta.com.

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