Crayola is helping a new generation of children to see themselves represented in the world around them. Yesterday, on UN World Day for Cultural Diversity for Dialogue and Development, the company announced their launch of a new “Colors of the World” crayon set that includes 24 global shades that represent skin tones across the world.
In a press release, Crayola CEO Rich Wuerthele said: “With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance. We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.”
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Some might say that crayons have long been an inspiration for makeup shades and palettes, but in this case, major moves in the beauty industry may have had a significant influence on the new shade range. To create the inclusive set and get the shade range just right, the company tapped Victor Casale, cofounder and chief innovation officer of Cover FX and former Chief Chemist and Managing Director of Research and Development for MAC Cosmetics.
Casale’s input goes to show that the beauty industry has truly paved the way for inclusivity and diversity by expanding foundation shade ranges in the last few years, with companies like Fenty Beauty, COVER FX, CoverGirl, Flesh, MAC and Dior offering more than 40 shades to meet the needs of their clientele. Now, everyone can say they’ve found their true shade match both at Sephora and in the crayon box.
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