TikTok’s Charli D’Amelio Talks Gen-Z Beauty, Social Media Trends and Her Reality TV Future

TikTok’s Charli D’Amelio Talks Gen-Z Beauty, Social Media Trends and Her Reality TV Future featured image

If you haven’t heard the name Charli D’Amelio, you’re not on TikTok. The young star has completely taken over the platform and she, along with sister Dixie, mom Heidi and dad Marc will soon be taking over our TV screens with an upcoming Hulu reality show. The family has quickly gone from social-media stars to an all-around entertainment empire with multiple podcasts, a new fashion line and partnerships with brands like Invisalign that align with D’Amelio’s 107-million fanbase. 

Despite being the most popular star on Generation Z’s favorite platform, 17-year-old D’Amelio remains a down-to-earth young woman who knows exactly what she and her generation are capable of. Here, she shares her favorite beauty picks and what inspires her the most as she navigates the world of teenage superstardom.  

Why did you choose to partner with Invisalign to create your own case?

“I wanted to partner with Invisalign to create my own case because after working with them for almost a year now and seeing how much I love my own personal Invisalign treatment, I thought it was very fitting to work it into my own life in any way possible. I have grown to truly love the brand from the bottom of my heart and believe in it and I trust it as well. So, it’s so awesome that they’re giving me a chance to put my own spin on an Invisalign case and create one that really matches my personality. I think that that’s super fun. I’m excited for everyone to see it.”

You also have your own fashion brand, Social Tourist with your sister Dixie. How did that come about and what it’s like to design your own clothes?

“Social Tourists came about after long partnership with Hollister, which is such an amazing brand to work with because they really listened to us. With both Invisalign and Hollister, people can tell with how long I’ve worked with these companies how much they really let me speak my mind, because that’s something that’s very important to me. I’m just very thankful for how much of the ropes they gave to me and Dixie while also guiding us in a way to where everything turned out great. It’s still so us and we’re so happy with the results.”

You are the queen of TikTok and you’re always on our “For You Page.” What shows up on yours? 

“It is a lot of cute animals. Fashion videos. I love watching videos of people putting outfits together. That’s so much fun to watch and a lot of self-care, and makeup. I love makeup.”

Do you have any favorite makeup creators that you follow?

“There’s one creator named Mikayla Nogueria. I believe she just came out with her own line of makeup. She’s super awesome and I’m a huge fan of hers. I think she’s super talented and has a great personality.”

You have an upcoming Hulu show that’s centered around your family. What was it like to shoot that and what can we expect to see? 

“Shooting that was unlike anything else I’ve ever done before. It was as comfortable as you could get with cameras in your face. We were able to kind of let loose and be honest and have fun —not only with ourselves but with the crew and everyone around us. It was an awesome experience overall. I’m very excited with how everything is turning out so far and I can’t wait for everyone to see the actual final product. We were sharing a lot.”

Who is the biggest product junkie in your house?

“Oh, my goodness, me!”

What’s on your vanity right now that you can’t live without?

“I literally have my entire drawer full of Morphe, that’s my entire beauty routine. That’s not even like a sponsored thing, that’s just true. I love it so much. I also have an abundance of earrings because I have a million piercings. I have a bunch of crystals on my vanity. I’m literally sitting here right now just looking at it.”

Your generation seems to be so much more open and accepting of people expressing themselves. Why do you think personal expression is so important for your age group?

“I think for a long time you were supposed to fit into this little box of how you’re supposed to be, and I feel like with this whole generation that grew up on social media, we’ve seen how fast trends change and how people can express themselves in different ways. That’s something that’s so amazing and I feel like individuality is super important because it’s so easy to fall in line and be just like everyone else. Even before TikTok, I went to a school where we wear uniforms, and still, every single person would wear their uniforms in their own way. I’ve never had any problems with anyone my own age telling me my piercings are too much. I think that’s something about growing up in this generation that’s so cool—when you express yourself, people look up to it.”

What can we expect from you next? Do you have any plans to do a makeup line since you are such a beauty junkie?

“Makeup is a huge part of my everyday life and something that I truly love, which is so awesome. I spend hours doing my makeup every day just for fun, taking off, doing it again. So I would not be surprised if that was a project that I got to work on. I truly do love it, so I hope so.”

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