How to Create a Long-Lasting Red Lip

A classic red lip never goes out of style. But, bleeding lipstick that transfers off your lips and onto the skin around your mouth has never been en vogue.

“When creating a long-lasting red lip, the key is to properly prep the lips first using a few key staples: lip balm, concealer and lip liner,” says Jo Levy, director of Artistry and Education for Rouge Bunny Rouge cosmetics.

Levy says to fist apply the balm to smooth and soften your lips. “Use something oil-based, not water-based, to seal in the moisture. Plus, it won’t evaporate.”

Next, dab a lightweight concealer along the perimeter of your lips. “This neutralizes your natural lip tone and creates a clean slate for the bold shade. This trick also allows for the lip color to adhere better once it’s applied,” says Levy.

After you’ve applied concealer, Levy says to trace a nude-colored lip liner along your lip’s natural lip line and gently feather in the color. “Lining with a nude lip pencil helps create natural definition and a long-lasting base for the color prior to applying the red.”

Now it’s time to apply your favorite shade of red lipstick—Levy’s pick: Rouge Bunny Rouge Colour Burst Lipstick in Raw Silence ($24). “Start at the center of your bottom lip and blend the color out toward the edges using a lip brush. Follow by applying the color to the cupid’s bow at the top of your lip and blend that outward with the brush, too,” says Levy. “Gently press your lips against a tissue to blot any excess. Then reapply another layer of lipstick for added intensity.” To finish up the look, Levy says to trace a tiny bit of concealer along your lower lip line with a small eye shadow brush. “This reduces the chance of your lipstick shifting or bleeding and cleans up the edges so your lips look perfectly polished and precise!”

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