The New Fragrance Line That Completely Changed My Mind About Perfume—And the Way I Shop for It

If you rattled off the top, mid and base notes of the fragrance you’re currently wearing, I’d nod my head politely and tell you it smelled great, but the truth is, those details bore me. Tell me the tracks your fragrance has on its Spotify playlist to best describe it on the other hand, and that’s a different story—I’d tell you mine right back.

Did I lose you? I was utterly confused, too, when I first started to navigate the website for a new fragrance line I had heard about that set out to change everything we've been taught about scent, but soon everything fell right into place. Phlur (pronounced "fleur"), an Austin-based unisex fragrance line (also my newest obsession), not only reinvents the way we shop for perfume, but also how it’s made and how it’s described.

The line currently has six fragrances that each smell so unique you can barely describe them, and that’s just what Phlur is after. Under each fragrance description is its “Note on Notes,” which reads, “We believe there’s no wrong way to smell a fragrance—even experts sometimes can’t identify what’s in a particular scent. That said, if you’re craving notes, then who are we to stand in your way?” Elements that fill the sleek white-and-gray bottles—these recyclable, opaque bottles keep light from damaging the fragrance and eliminate the need to add harmful stabilizers—are listed here, and a Spotify playlist, better known as the scent's soundtrack, is embedded nearby to truly understand what each scent is all about in a different capacity.

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The bottles are recyclable and refreshingly not clear glass and there's a playlist to describe each fragrance, but that's not all—Phlur also reinvents the way you wear your scent throughout the day, too. While most fragrances smell great in the store, they often smell a little different once you begin to road test them after purchasing. Why? Because the majority are created to be tested on a paper strip in the store, not on skin. Phlur's lineup is specifically crafted to smell its best when it touches skin, and also to change ever so slightly with you throughout the day, boasting different layers and reserving its "most-lasting, most-memorable notes for those you allow to get close."

Because a fragrant experience like this one can't be tested on a strip of paper at a fragrance counter, Phlur is available exclusively on its website and offers a sampling program to help you find your newest signature scent. Choose three of your favorite scents and sample a 2.0 milliliter bottle of each (about a month’s worth) for just $15. Then, when you find your must-have scent (because trust me, you will), you can then apply your $15 toward the price of a full bottle ($85) within 30 days of purchase. 

If you're anything like me, you're hooked before even smelling a single scent, but just wait until you do. Once I received Hanami in the mail, I wore it the next day—and for the next 30 days for this story—and received more compliments than ever (for the record, the scent pairs beautifully with Sol de Janeiro Bum Bum Cream). Since trying it, the scent has become by absolute go-to and still constantly surprises me. From afar, it smells like a chic, sexy sandalwood scent with a hint of musky florals, but the rich hazelnut aroma isn't detectable until you're up close and personal. As if the scent alone wasn't enough to convince me to purchase another bottle once I run out of my new signature spritz, the bottle also gets me out of a migraine and being bombarded with hundreds of bottles pointing at me at department stores. I don't think I could ever go back to buying fragrance "normally" again, and that's more than OK with me. 

24 Comments
  • Chrystyne Jackson
    Posted on

    Jow can I obtain a sample of FLEUR. Are You familiar with NEST ? I use NEST and really like it.

  • ViJai
    Posted on

    What!? Who wears perfume anymore?? So many people are sensitive to scents it's cruel to wear perfume. Every office I've worked in for the past decade has had a strict 'no perfume' policy. Have had co-workers get sick from scented hand lotions! Stop this nonsense, please!

  • TL Baker
    Posted on

    Where can I get samples?

  • Robyn
    Posted on

    Taken from their site. Our products are cruelty-free, and free of skin allergens, parabens, phthalates, unnecessary stabilizers and animal products. (See all ingredients.) Made and sprayed in the U.S.A.

  • Robyn
    Posted on

    I was on their site and clicked on a fragrance and it does read Cruelty Free.

  • Janny
    Posted on

    I agree, I'm interested in this product, but will not purchase even the sampler unless it is totally cruelty-free.

  • Debstrrr
    Posted on

    As of today, 2/12/18, the sample pack is $18, and a bottle is $88. Wonder why the difference now?

  • corrine smith
    Posted on

    I WOULD LIKE TO ORDER PHLUR.

  • Constance Bohannon
    Posted on

    How do you get the sampler?

  • Gail Morgan
    Posted on

    Am interested but want to make sure no part of the procedure is tested on animals.

  • Patty Beck
    Posted on

    How can I get a sample pack of perfume?

  • Stella
    Posted on

    All product that are CRUELTY FREE, not tested, are made with higher quality, at times all natural products. Animal tested products are so harmful, they test on animals, and at times they die because of it. But chemicals are cheaper, and makes CEO of companies richer. As is L'Oréal that owns many w/different names. So, remember: cruelty free also means BETTER QUALITY, less greed!

  • Lydia Jones
    Posted on

    It is definitely cruelty free. And made in Texas.

  • Mary
    Posted on

    I received my first 3 samples and I don't like any of them. I would like to try 3 more. Can I do that?

  • Mel
    Posted on

    Rita Spangler - The scent is made in Austin, Texas, not another country.

  • Rita Nelson
    Posted on

    If they want to sell products to CHINA they have to test on animals! Most companies want to sell to China I would think. There is a long list, go to Products tested on animals. I was very disappointed to hear this and only buy cruelty free products. There is no reason to abuse animals for personal products, or any thing else, and to think that China is calling the shots is disgusting.

  • Dawn
    Posted on

    This is what appeared with my first Google search using "Phlur Perfume"... "I was, therefore, delighted to learn about PHLUR, a cruelty-free perfume company based in Austin, TX that crafts complex, unisex fragrances without parabens, sulfates, phthalates, skin irritants, unnecessary stabilizers, or animal products. ... This is especially cool since the fragrances aren't assigned a specific gender."May 28, 2017 At first glance Phlur looks like it's definitely worth a try! I am going there now to see what scents suit me. I've been wearing the same one for too long already.

  • me
    Posted on

    go to the FAQs on the company web site for a response

  • Nini Amalfi
    Posted on

    I believe any product that is cruelty free would say so, therefore I would not try this product unless this question is answered.

  • Kathy Clements
    Posted on

    Hi. I would love to try this line of fragrance, but with no responses about the cruelty free questions, I will not try it. I'd also like to know if the ingredients are organically grown. Thank you.

  • Rita Spangler
    Posted on

    I only purchase cruelty free products....Is there ANY portion during production that is tested on animals? Also where does this product come from.....what country?

  • Beverly
    Posted on

    I recently went to a department store perfumery section and when I finally settled on a fragrance it was only available as a sample, which they would not sell. I have ordered and received my samplers and was quite pleased with my selections. Now I want to try the others to select at least two favorites to keep as staples. Thank you offering unique product with a much simpler way of purchase.

  • Janet Livingston
    Posted on

    This sounds great. I'm phasing out all products that test on animals, however. Is Phlur cruelty-free ?

  • Jenna
    Posted on

    Just ordered my sampler -- I am very excited to try such intriguing scents. Thanks for sharing such a unique experience. It's so nice to be able to have unique & different instead of what everyone else is wearing. I look forward to learning about more unique products.

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