Billionaire Hailey Bieber’s Favorite Budget-Friendly Beauty Buys

Just this week, Hailey Bieber has added quite a few bullet points to her resume: strategic advisor for E.l.f., Sephora-approved beauty brand owner and, oh yeah, billionaire. We’re all still reeling from the major news that E.l.f. acquired Bieber’s beloved skin-care and makeup brand, Rhode, in a whopping $1 billion deal, meaning our favorite beauty girl herself has a lot of exciting changes coming down the pike. But that doesn’t mean she doesn’t still appreciate her tried-and-true, wallet-friendly beauty products. To celebrate Bieber’s big week, we rounded up some of her favorite budget-safe beauty products to help us all shop like billionaires.

Hailey Bieber’s Favorite Under-$50 Beauty Products

1 / 7

COSRX Advanced Snail Mucin Glass Glow Hydrogel Face Masks ($15)

One of the more recent additions to the lineup of Bieber-approved products, the Rhode founder showed off her love of this glow-enhancing gel mask on TikTok as part of her morning routine.

• BUY NOW – $15

2 / 7

Naturium The Glow Getter Multi-Oil Body Butter ($20)

“I’ve been using this since I was pregnant, and I’ve probably gone through 15 jars of it at this point,” Bieber said on Instagram of this creamy body butter infused with a blend of hydrating ingredients like glycerin, squalane, shea butter and peptides.

• BUY NOW – $20

3 / 7

 Cyklar Vitamin C Body Oil ($38)

In the same Instagram post where she revealed her love for the Naturium body butter, Bieber also called out Cyklar’s Vitamin C Body Oil as the second part of her non-negotiable body duo. Available in three different scents (and from what we could deduce, Vanilla Verve is Hailey’s fave) this Vitamin C Body Oil helps protect the skin from environmental damage while supporting the skin barrier.

• BUY NOW – $38

4 / 7

TONYMOLY Cheek Tone Jelly Blusher ($20)

While we know Bieber to be a fan of some high-end makeup products, in her “late night” GRWM posted this past April, she shouted out this under-the-radar, budget-friendly blush product as a new favorite. This innovative blush product uses antioxidant-rich hibiscus flower extract and squalane to help colors glide over skin easily.

• BUY NOW – $20

5 / 7

Avène’s Cicalfate+ Restorative Protective Cream ($26)

A favorite of dermatologists, beauty editors, sensitive-skin havers and yes, Hailey Bieber herself, the Rhode founder calls this restorative, rich barrier cream a “can’t live without” product.

• BUY NOW – $25

6 / 7

Summer Fridays Shade Drops ($36)

With summer approaching, we all need a good SPF to keep on us, and take it from Bieber, who shamelessly posted her totally empty bottle of Summer Fridays’ lightweight, mineral SPF drops to her Instagram story last year.

• BUY NOW – $36

7 / 7

Dieux Skin’s Forever Eye Mask ($25)

A queen not only of skin care and beauty but sustainability too, Bieber shouted out Dieux Skin’s Forever Reusable Eye Mask as a favorite in an Instagram reel for Vogue back in 2023.

• BUY NOW – $25