Picking the Best Serum for Your Skin Type Is Easier Than You Think

We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors.
Picking the Best Serum for Your Skin Type Is Easier Than You Think featured image
Getty Images

When I set out to write about the best face serums for specific skin types, i.e., oily, dry, mature, etc., I assumed dermatologists would recommend several different options. Turns out, choosing a skin serum isn’t as complicated as I thought. Two board-certified dermatologists agree that a skin serum packed with antioxidants is the key to visible results. Below, more on what to look for, a cheat sheet to which active ingredients work for specific skin and the serum they recommend overall.

Featured Experts

Is skin serum even necessary?

“Face serums may not be necessary for everyone,” explains Washington dermatologist Nina Hartman, MD. “A face serum simply refers to the vehicle in which a certain ingredient is delivered to the skin. Other examples of vehicles in topical skincare products include cream, lotion, oil, gel, solution, etc. ‘Serum’ describes a lightweight, highly concentrated skin-care product that is efficacious at delivering active ingredients directly to the deeper layers of the skin.”

Houston dermatologist Jennifer Segal, MD, agrees. “I don’t think serums are truly necessary unless there is an active or dry conditions where extra moisturizing is needed.”

But if you do decide to use a skin serum, where should you start?

Selecting the Right Skin Serum

The first step, says Dr. Hartman, is to consult with a board-certified dermatologist regarding exactly what type and what brand is best for you. This can help you sort through products with evidence-based data behind its efficacy, especially given the number of choices on the market now, rather than spending a small fortune and risking your skin’s health.

For dry or sensitive skin, Dr. Hartman recommends a hyaluronic acid serum. If skin is oily or acne-prone, adding a retinol and/or alpha- and beta-hydroxy acids can help keep sebum and breakouts at bay. For inflammation and redness, look for serums rich in niacinamide; for discoloration, vitamin C is the gold standard. If aging skin and wrinkles are concerns, Dr. Hartman suggests serums with retinol, peptides, growth factors or exosomes.

Derms Overall Favorite Skin Serum

If you’re looking for which kind of serum will deliver the biggest benefits to your skin, no matter the type, both Dr. Hartman and Dr. Segal praise one specific antioxidant serum overall: vitamin C.

“My favorite facial serum is vitamin C serum. It helps even and brighten skin tone.  It can build collagen and elastin. Most importantly, it is a powerful antioxidant that protects the skin from free radicals and other pollutants to prevent aging [and] skin damage,” explains Dr. Hartman.

Dr. Segal says SkinCeuticals C E Ferulic ($182) is her overall favorite skin serum because its 15 percent pure vitamin C (L-ascorbic acid) boosts protection against UV damage. Combining vitamin C with other antioxidants (like ferulic acid and vitamin E in this formula) enhances its delivery to the skin, leading to better results, as NewBeauty editor Allie Hogan previously reported here.

Editor- and Derm-Approved Skin Serums to Try

Vitamin C:

SkinCeuticals C E Ferulic
SkinCeuticals C E Ferulic

BUY NOW – $182

REVISION SKINCARE VITAMIN C SERUM
Revision Skincare Vitamin C Lotion 30%

BUY NOW – $146

For Dry Skin:

La Roche-Posay HA Serum
La Roche-Posay Hyalu B5 Serum

BUY NOW – $40

skinmedica Ha5
SkinMedica HA5 Rejuvenating Hydrator

BUY NOW – $184

For Oily Skin:

cerave resurfacing retinol
CeraVe Resurfacing Retinol Serum

BUY NOW – $22

Glow Recipe Strawberry Smooth BHA + AHA Salicylic Acid Serum
Glow Recipe Strawberry Smooth BHA + AHA Salicylic Acid Serum

BUY NOW – $42

For Mature Skin:

mother science retinol synergist
Mother Science Retinol Synergist

BUY NOW – $96

skinmedica tns advanced
SkinMedica TNS Advanced+ Serum

BUY NOW – $295

For Irritated and Red Skin:

the ordinary niacinamide serum
The Ordinary Niacinamide 10% + Zinc 1%

BUY NOW – $6

Olay Super Serum
Olay Super Serum

BUY NOW – $35

Related Posts

Find a Doctor

Find a NewBeauty "Top Beauty Doctor" Near you

NewBeauty cover with reflection

Give the Gift of Luxury

NewBeauty uses cookies for various reasons, including to analyze and improve its content and advertising. Please review our Privacy Policy and Terms of Use for more about how we use this data. By continuing to use this site, you agree to these policies.