Similarly to February, March fragrance launches are kind of all over the map in terms of scent profiles. Most brands seem to be going full-on spring with big florals, while others are teetering in the transition period with gourmand concoctions and skin scents. We’re also seeing several flankers of beloved franchises, like Marc Jacobs’ Daisy Wild and Estée Lauder’s Bronze Goddess. Here, our favorite new fragrances to have on your radar this month.
The Best New Fragrances This Month
Byredo Blanche Absolu Eau de Parfum (Starting at $230)
The next chapter of the brand’s Blanche story, Blanche Absolu is a richer, more intense version of the original floral EDP, which we also love. As Byredo describes, the genderless fragrance “delves into the striking contrast between purity and strength, grounded by an enduring base enriched with amber wood notes evoking the comforting heat of bodies at rest and the imprint of closeness.” Additionally, the brand plans to expand the collection with limited-edition body care, textiles and home products, launching throughout the year.
KEY NOTES
Top: Aldehydic, Black Pepper Oil, Neroli; Heart: Rose Absolute, Violet, Watery Jasmine; Base: Musk, Ambroxan, Cashmere wood, Dry Cashmeran
Marc Jacobs Daisy Wild Eau So Intense Eau de Parfum (Starting at $90)
The brand describes this fragrance as “an unforgettable escape into a floral wonderland,” and we couldn’t agree more. It’s vibrant and fun and immediately makes you perk up when you spray it on. Right away you get bold floral, but the dry down is warm. As the brand says, “It captures the free-spirited adventure of exploring wild landscapes and embracing the bold yet delicate allure of nature’s most surprising treasures.”
KEY NOTES
Top: Banana Blossom; Mid: Jasmine Base: Amber, Sandalwood
Estée Lauder Bronze Goddess Aegea Eau de Parfum ($90)
When you can’t actually make it to on the dreamy Greek vacation that gets dangled in front of you every day on Instagram, spritz this floral-green scent instead. (I was a big fan of the original Bronze Goddess when it launched in 2019, and love this one, too.) Feminine and fresh with a hint of creamy coconut milk, it’s one you won’t want to miss in your fragrance wardrobe this spring and summer (and it’s limited-edition, so get it while you can).
KEY NOTES
Top: Italian Bergamot, Ylang-Ylang, Violet Leaves; Heart: Fig Nectar Note, Pink Bougainvillea Accord, Jasmine Sambac Absolute; Base: Sandalwood Note, Coconut Milk Note, Musk Note
D.S. & Durga Brown Flowers Eau de Parfum (Starting at $210)
I love the campaign for this fragrance and the fact that it’s giving me something I haven’t seen in fragrance before: the darker side of flowers where traditional beauty ideals look a little different. “Brown Flowers is concocted of aging vials of umber hues, weird brown orchids, coffee flower, and dry jasmine buds littered with faded citrus peels,” the brand says. “It’s an elegant yet daring blend, evoking the balance between floral freshness, rich warmth and deep, earthy complexity.”
KEY NOTES
Top: Acabia, Dried Cedrat, Queen Anne’s Lace; Heart: Brown Orchid, Coffee Flower, Sambac Jasmine; Base: Aged Musk, Roots, Coffee
Viktor&Rolf Fragrances Flowerbomb Extreme Eau de Parfum (Starting at $150)
A new chapter within the iconic Flowerbomb collection, which is celebrating its 20th anniversary, this fruity-floral scent is juicy and addictive. “This marks the first ever matte bottle in the Flowerbomb saga,” the brand says. “It holds a touch of mystery, inviting discovery of the amplified intensity and a mix of emotions within. It is a celebration where floral meets fearlessness.”
KEY NOTES
Raspberry, Vanilla, Rose Absolute, Freesia, Patchouli
philosophy Fresh Cream Soft Velvet Eau de Toilette ($54)
The name of this gourmand fragrance perfectly captures the feeling it gives you when you wear it. It’s creamy, soft and velvety, yet not overpowering. The brand says it’s a “richer evolution” of its fresh cream (a fan favorite) and it “transports you to a room surrounded by the flickering flow of warm candlelight, nestled under a plush velvet blanket.”
KEY NOTES
Ginger Accord, Casablanca Lily, Vanilla, Chocolate
Fulton & Roark Ghost Trees Extrait de Parfum ($205)
This woody-floral-musk fragrance gives fresh summer vibes and was inspired by the ghost trees at Pescadero Point in California. Known for its legendary surf, this is “where powerful waves challenge even the most experienced riders,” according to the brand. “The ghost trees, twisted and weathered by the sea, stand watch over the break, adding an eerie beauty to the rugged coastline.”
KEY NOTES
Top: Juniper, Pink Peppercorn, Ocean Ozonics; Heart: Cypress, Thalassogaia Florals, Salted Sea; Base: Ghost Wood, Elemi, Driftwood