Some of the best products I’ve tried have come in the most unassuming packaging. And while a collection of beauty products that are just as pretty as they are effective would be great, options that are just as effective as they are picturesque can be hard to come by—until now. These 15 new launches not only go to work on skin, hair and body, but also look good doing it. Welcome to the beginning of your best #shelfie yet.
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OUAI Dry Texture Foam ($28)
Dry shampoo foam is so last month. Now, it’s all about texture foam. New from celebrity-fave Jen Atkin comes a much-needed upgrade to the mousse formulas of our youth. This light-as-air foam works just like your go-to texture spray does, and delivers voluminous texture without feeling sticky, crunchy or wet.
If you’ve ever wondered how influencers have such great skin all the time, some of the biggest—Marianna Hewitt and Lauren Gores—just gave us a hint. Apply a thin layer of this nutrient-packed mask, then leave it on for 10 minutes (it’s white out of the bottle but applies clear), or slap on a thicker layer before bed. You won’t have millions of followers on Instagram the next morning, but you will have glowy skin worthy of a #nofilter selfie.
There’s nothing quite like your signature scent—even similar scents don’t hold a candle to that one fragrance you keep going back to. Lucky for those of us who call Black Opium theirs, the brand just launched an identical hair perfume that’s infused with argan oil (so we can stop wasting precious spritzes on our third-day strands) that’s just as picture-perfect as the original.
Lancôme Ombre Hypnôse Mini ($19 each)
These creamy pastel pencils make the bright, bold shadow look that’s been seen up and down the runways easy to nail. Swipe them on your lids or right under your eyes—choose from a bright yellow, mint, bubblegum pink or lavender—for a look that screams warmer weather.
Deodorant? On your Instagram feed? These cute, on-the-go versions change every stigma surrounding deodorant—they taut the same anti-perspirant power we need but in a palm-sized, purse-friendly package for easy application—that’ll leave you snapping pictures all day instead of tucking it away.
We didn’t think there was a micellar water—or any product, really—that made you feel like royalty every time you used it. Then we met this product that tauts rose quartz and citrine crystals (they rest in the luxe glass bottle of for positive, balanced energy) while a blend of pH-perfect water, kanuka honey and coconut oil hydrate and remove every trace of makeup.
A luminous complexion is great, but sometimes there’s no energy left after buffing your foundation to tackle a 12-step highlight. This dynamic duo features a peach blush and coordinating highlight that delivers the most natural-looking radiance that stays put all day—and takes three second to apply—all in fashion-forward packaging we love.
BYREDO Bibliothèque ($255)
Library books, but make it sexy. This elegant scent is a rich cocktail of peach, plum, leather and vanilla and has been the brand’s best-selling candle for years. Now, it’s available in an eau de parfum and one spritz takes you back to what you’d presume an old-school library would feel like (but much more seductive).
Multitasking mavens, this one’s for you. Packed to the brim with amla berry, a superfruit rich in vitamin C and antioxidants, along with coconut and jojoba to name a few, this do-it-all solid oil nourishes, heals and moisturizes anything you apply it to—think cuticles, elbows, the ends of your hair or dryness around your nose—and leaves behind a serene scent of geranium and lavender.
Inside its luxe bottle (it now features a pretty Chiara Ferragni print), lives the ultra-fine water mist fashionistas and beauty gurus have long flocked to because of its ability to instantly wake up a tired complexion and douse it with moisture. Keep one at your desk to beat that midday slump or in your fridge for a cool start to your morning.
Hatch Mama Belly Oil ($58)
Designed for growing tummies but great on any parched skin, this dry oil elixir is a blend of botanical oils to soothe itchiness, curb inflammation and deeply nourish wherever it lands. Try applying it after the shower (while skin is slightly damp) to reap all of its skin-softening benefits.
Jo Malone London English Fields Collection ($70 each)
These five limited-edition fragrances are all inspired by bright fields—they have matching names like Poppy & Barley, Primrose & Rye, Oat & Cornflower, Honey & Crocus, Green Wheat & Meadowsweet—and smell like a relaxing vacation. Plus, they’re sleek enough to fit in your bag for your next expedition, English countryside or not.
Along with mineral sunscreen, SPF 50 protection and plant-derived antioxidants like pomegranate seed oil, raspberry fruit extract and vitamin E, these water-resistant swipe-on sticks leave behind bright summer color (Punk-Rock Pink is naturally raspberry scented; Lightning Yellow smells like bananas) to finally make sunscreen fun and give your feed some color.
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