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NewBeauty Awards: Eye Makeup

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NewBeauty Awards: Eye Makeup featured image
Photography by Ben Yomtov and Ryan Monaghan for White Honey with styling by Wayne Warner
This article first appeared in the Spring 2021 issue of New Beauty. Click here to subscribe

1 / 14

BEST VOLUMIZING MASCARA

We love UOMA Beauty Drama Bomb Mascara’s ($20) ability to make even the thinnest of lashes look va-va-voom, but we love the brand’s mission to support diversity even more.

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2 / 14

BEST WATERPROOF MASCARA

A viral sensation—it’s had more than 150 million views on TikTok—Maybelline New York Lash Sensational Sky High Waterproof Mascara ($9) gives lashes brow-grazing length, and keeps them that way all day.

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3 / 14

BEST LENGTHENING MASCARA

Bite Beauty’s first foray into the eye category is a home run. A luxe, clean formula, Upswing Full-Volume Mascara ($28) delivers maximum length and curl with no clumps to be found.

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4 / 14

BEST FAN-EFFECT MASCARA

Lancôme Lash Idôle Mascara ($26) boasts a curved brush with 360 micro-bristles in 90 different sizes to push up and fan out every single tiny lash. Eyes look more awake and lashes look more voluminous—it’s confidence in a tube.

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5 / 14

BEST TUBING MASCARA

Powered by a patented tubing technology, Thrive Causemetics Liquid Lash Extensions Mascara ($24) lengthens and lifts lashes with zero flaking. The best part? When it’s time to take it off, there’s no cleanser or rubbing required.

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6 / 14

BEST LIQUID EYELINER

Whether you’re in the mood for a chunky wing, a smoky stroke or a skinny flick, Stila Stay All Day Dual Ended Waterproof Liquid Eye Liner ($28) has you covered, and provides superior accuracy for those who need a little help.

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7 / 14

BEST EYELINER PENCIL

The only thing better than an opaque, blendable liner? One that’s easy to apply. Charlotte Tilbury The Classic ($22) glides on lids like butter and looks sleek no matter the technique.

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8 / 14

BEST EYESHADOW STICK

With a blendable cream on one end and a velvety-soft powder on the other to seal it in, Laura Geller Make It a Double Eyeshadow Stick and Powder ($24) makes application so easy, an on-the-go smoky eye is achievable.

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9 / 14

BEST BROW PENCIL

Benefit Precisely, My Brow Pencil ($24) promises 12 budge-proof hours, which is a bonus, but it’s that ultra-fine tip that gives us so much control, the name says it all.

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10 / 14

BEST TINTED BROW GEL

Part brow gel, part treatment, Rodan + Fields Brow Defining Boost ($112) harnesses the brand’s iconic Lash Boost technology and a natural tint—it comes in four shades—for better-looking brows both instantly and over time.

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11 / 14

BEST BROW SERUM

Grande Cosmetics founderAlicia Grande had a stroke of genius when she created GrandeBROW Brow Enhancing Serum ($70). The clear, amino acid–infused formula gives sparse brows new life in just six to eight weeks.

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12 / 14

BEST CLEAR BROW GEL

A little goes a long way with Anastasia Beverly Hills Brow Freeze ($23), a translucent waxy gel that locks natural-looking, feathery brows firmly in place all day long.

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13 / 14

BEST LASH SERUM

We’re not the only fans of ophthalmologist-developed RevitaLash Advanced Eyelash Conditioner & Serum ($150): One peptide-packed tube is sold every 33 seconds around the world.

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14 / 14

BEST FAUX LASHES

The Lashify Control Kit ($145) makes it simple to master the art of faux lashes, and results last longer than traditional falsies—up to a full week. One editor got so hooked, she converted from her beloved salon extensions.

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